Joy'l Verheul

Creative Director, Designer

Grand Rapids, MI, USA

Work Experience

Company Bell

Director of Design

Conceptualize and execute innovative brand stories that come to life through creative content, design, photos, videos, websites, and other creative assets. Oversee and design branding and marketing materials for clients in diverse industries such as food packaging, education, manufacturing, health, non-profits, and more.
September 2018 - Present Michigan, United States

Calvin College

Assistant Director of Creative Services

Guided the creation and execution of over 500 strategic marketing projects yearly, while balancing day-to-day tasks associated with the college’s strategic direction. Led project teams offering creative influence with thoughtfulness and diplomacy.

Instrumental in art directing and leading design team in institutional rebranding efforts. Coordinated, oversaw and art directed talent, including photographers, printers, videographers, and student designers. Directed monthly video shoots and quarterly photo shoots.
September 2015 - August 2018 Michigan, United States

Calvin College

Design Manager

Collaborated on the strategy team and served as Creative Director and designer of VERGE, a triannual magazine and website reaching 17,000 prospective students.

Art directed and developed creative campaign strategies to support successful recruitment of prospective students. Established creative direction for Web initiatives, including responsive design.

Served as Creative Director and designer for college campaigns, including billboards, digital, video, and print.Researched trends and conducted focus groups to understand target audience in order to develop effective communication strategies.
September 2011 - September 2015 Michigan, United States

Calvin College

Print and Multimedia Communications Designer

Developed innovative visual strategies for campus-wide initiatives. Envisioned, designed, and executed large, public, campus-wide environmental graphics, including history walls, plaques, courtyard banners, menu boards, and wall installations.

Managed division’s Web presence by assessing departmental needs and providing design and technical support using CSS and current Web trends. Served as divisional Web committee member for campus-wide projects, including college Web site redesign project.
September 2004 - September 2011 Michigan, United States


Calvin College

Communication Arts and Sciences

Grand Rapids, Michigan, United States


Adobe Creative Suite,