I'm helping a great brand thats been around for 30 years embark on its next visual identity for years to come. Its exciting and I'm having a blast.

+ Implemented consistent brand guideline standards for insoles.

+ Successfully created, sourced, and launched a branded P.O.P display program for all of our dealers and raised sales figures as a result.

+ Visually compelling, and clean catalog layout and design.

+ Updating and refreshing the 30 year old brand for the next decade and beyond.

+ Tradeshow exhibit design and installation.

+ Assist on lifestyle and product on white photoshoots.

+ Print and Digital Graphic Design and marketing support for the Raleigh and Redline Bicycles.

+ Creation and implementation of consumer product packaging for in house proprietary brands.

+ Develop technical specification informative packs for production on consumer products; helmets, gloves, parts & accessories in a clear and precise manner for overseas vendors and manufacturers.

+ Research color trends, and analyze competing brands products in sporting goods marketplace.

+ Environmental design graphics for trade shows and events in the action sports category.

+ Created of all Business to Business print and digital communication pieces with tight deadlines and quick turnaround times, from monthly sales flyers to weekly email campaigns.

+ Managed multiple brand assets applied across all types of media.

+ Responsible for maintaining and updating multiple brand websites and creation of graphics.

+ Detailed production designer with attention to detail and pre-press standards.

+ Produced and filmed live streaming broadcast video events and content to established dealer network using the Brand Live platform.

+ Proficient in cloud based email programs; ExactTarget, Mailchimp, and Constant Contact.

+ Experience with CRM email and web campaigns with reporting and analytics sent to various stakeholders and departments.

+ Apparel and accessories design: Gloves, Helmets, Protective Pads, Bicycle Graphics.

+ Organized and created monthly sales flyers and marketing collateral both print and digital with maximum impact.

+ Monitored and optimized performance of Redline Bicycles, Torker Bicycles, and Seattle Bike Supply websites, marketing campaigns & social media channels.

+ Art directed and managed various product based photoshoots for new time sensitive product launches.

+ Maintained multiple company websites and updated copy, images, graphic elements.

+ Implemented packaging rebranding dielines within timeline & budget, through execution & delivery of final assets.

+ Established, managed & grew Redline Bicycles social media channels with an strong emphasis on audience engagement. Organically increased the company’s engagement rate on Facebook, Twitter, and Instagram.

+ Successfully integrated brand websites from custom coded HTML based, to open source Wordpress based CMS websites.

+ Integrated and implemented an e-commerce solution into the Redline brand for consumer direct purchases of brand apparel and swag.