Jorge Diego Etienne

Industrial Designer

Monterrey, Mexico
Jorge Diego Etienne (Tampico, 1983) is a highly motivated Industrial Designer from Mexico with a global perspective on design. A thirst for experiencing design at many levels and through alternative perspectives propelled his studies at renown design schools like Central Saint Martins in London, Domus Academy in Milan, and Parsons the New School for Design in New York. Jorge Diego has workshoped with companies like Alessi, Whirlpool, Vitra, Cemex and ICSID’s Interdesign and in 2008 interned at Amasterdam’s Feiz Design Studio, developing projects for companies like Nokia and Herman Miller. Jorge Diego graduated with a BS in Industrial Design from the Tec de Monterrey in 2009.

His studio in Monterrey, Mexico specializes in product design, furniture design and strategic consultancy for companies in Mexico and abroad. His products bring design into daily routines, combining cultural factors and technology, creating memorable experiences for the every user. In just one year, Jorge Diego developed a variety of projects for companies like Tupperware Brands Mexico, created furniture for the design gallery ADN in Mexico City, and commercialized his self-produced “Choose your Bullets” a pen holder sold in design stores around the world.

Designaholic is a blog about “his design addiction” where he shares his experience and views on design, art, and architecture. As a blogger, Jorge Diego has visited international Fairs like the Salone del Mobile in Milan, Orgatec in Cologne, and the Dutch Design Week in Eindhoven. Designaholic is a place where Mexican design is shown, promoted and encouraged. Jorge Diego has also collaborated with blogs like, and Mexican design magazines like La Tempestad and Glocal, as participated in lectures at schools like the Tec de Monterrey and events like the TocToc Nights.

Jorge Diego is currently in Japan participating in the design fellowship “Modern Design and Traditional Craftsmanship” organized by the Japan International Cooperation Agency.

Work Experience



The Studio in Monterrey, Mexico specializes in developing projects in the fields of product design, furniture design and strategic consultancy for companies in Mexico and abroad. We focus on creating products that bring design into our daily routines, combining cultural factors with technology, which create memorable experiences for every user.
January 2010 - Monterrey, Mexico


Kyoto Institute Of Technology

Modern Design and Traditional Craftsmanship

February 2011 - November 2011 Kyoto, Japan

Tec De Monterrey

Industrial Design BS

Graduated with student achievment diploma
2004 - 2009 Monterrey, Mexico

Parsons The New School For Design

Product Design

Summer Intensive Studies
Tutor: Robert Rabinovitz
June 2007 - July 2007 New York, New York, United States

Central Saint Martins College Of Art And Design

Advanced Product Design

Dual Summer Sessions
Tutor: Rob Thompson
June 2006 - June 2006 London, United Kingdom

Domus Academy

Advanced Product Design

Dual Summer Sessions
Tutors: Dante Donnegani & Giovanni Lauda
July 2006 - July 2006 Milan, Italy


Spanish (Fluent),
English (Fluent),
Japanese (Conversational),
French (Conversational),
Italian (Beginner),


Japan Internation Cooperation Agency

Fellowship Winner


MUMEDI / Corian

Design Contest Finalist



Dimueble Finalist


Tupperware Brands Mexico

Special Award


Grupo Allen

Eficaz packaging contest finalist





Courses and Workshops

2011 JICA Fellowship "Modern Design and Traditional Craftmanship" at the Kyoto Institute of Technology

2009 ICSID Interdesign Monterrey "A path to meaningful innovation" Project Leader: Ignacio Urbina Polo

2009 Cemex + ITESM Course: Creating Value through design for flyash waste materials. Worked in multidisciplinary teams together with chemical engineers.

2009 Advanced ID Workshop: Monterrey School Bus Concept Development for Monterrey Transport Authority. Interior Design team leader.

2008 Vitra Workshop “Design is a serious play” with Satyendra Pakhale at Domaine de Boisbuchet, France

2007 Experience Design Workshop with Nathan Shedroff

2007 Whirlpool + ITESM Course: Future Concepts Development Course. Worked in multidisciplinary teams together with mechatronic engineers.

2006 Alessi Workshop “The Kitchen 2015” with Laura Polinoro


"Nuevo Diseño en México" exhitibion and sale at Palacio de Hierro Department Stores in Mexico City

November 2012
"Objeto Trasciende" ITESM alumni exhibition at Paseo San Pedro in Monterrey

October 2012
"Objeto Glocal Deco" exhibition during Design Week Mexico

September 2012
"Service Furniture" exhibition at Ediciones Jalapa in Mexico City

April 2012
"Sultanas" Galería ADN at Zona Maco Contemporary Art & Design fair in Mexico City

October 2011 - February 2012
"Fabrica Mexicana" Contemporary Industrial Design Exhibition at Museum of Modern Art (MAM) in Mexico City

Cantera Mexican Design Exhibition at CENTRO in Mexico City - March 2011

Identity and Dialogue of Design in Mexico exhibition at AND Gallery during Mexico City’s Design Week - October 2010

Local Talent exhibition curated by Toc Toc at Cedim’s Monterrey Design Week - October 2010

Dupont Corian Design Contest Finalist + Exhibition at the Mexican Design Museum MUMEDI in Mexico City - September 2010

Dimueble Furniture Design Contest Finalist & Exhibition at Guadalajara International Furniture Fair - August 2010