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Who am I?

I’m a 9-year, UX/UI design Special Ops team leader who’s seen and resolved his share of critical design missions and situations. I’ve done a lot of things, crazy things, like going into a design situation without a full sitrep, no guidance and no evac strategy. I’ve had to pick up my share of hats a… Read More
Who am I?

I’m a 9-year, UX/UI design Special Ops team leader who’s seen and resolved his share of critical design missions and situations. I’ve done a lot of things, crazy things, like going into a design situation without a full sitrep, no guidance and no evac strategy. I’ve had to pick up my share of hats along the way, from brand designer, UX researcher, to even doing a little front-end development.

One time, I even had to design some UI widgets, do the wireframes, produce the redlines, the specs and then provide the technical documentation of how the widgets were supposed to work, and then.. do it all over again.

I won’t say I wasn’t proud of it, but I also wouldn’t say that I wouldn’t go back and do it all over again.

You can’t imagine all that I’ve done, all I’ve been through. I’m not even at liberty to talk about some of the things I’ve seen and done.

Crazy? I know, but now it’s all I know. It’s just who I am, now.
...I’m also an excellent storyteller and available for hire.

Skills:
- UI/UX Design
- Mobile Design
- Front-End Developer (HTML/CSS)
- Information Architecture

- UX Consultant
- Art Direction
- Visual + Brand Identity Design Read Less
Phase I: Discover and Identify

I start with identifying the problem, understanding the user needs and business goals, determining the scope of the project, conducting in-person interviews, and develop personas.


Phase II: Background Research

I like to gain a deeper understanding of the business, it’s competit… Read More
Phase I: Discover and Identify

I start with identifying the problem, understanding the user needs and business goals, determining the scope of the project, conducting in-person interviews, and develop personas.


Phase II: Background Research

I like to gain a deeper understanding of the business, it’s competitors, and when available, study the performance metrics of the company.



Phase III: Information Architecture and the User Experience

During this phase I determine the information architecture, create a task flow analysis, tailor messages. I then move to creating sketches, wireframes, and prototypes.


Phase IV: User Testing and Iterations

This is the most important phase in the UX process, as it determines how the users will interact with the website or app. I use various resources for online testing and in-person presentations. After each round of testing I use the feedback and insights to create a validated solution.


Phase V: Front-End Development

When the design is solid, the coding begins.
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