Joonggul Ro
Creative Director / Art Director
Seoul, Korea, Republic of+ Significant experience in the creative world such as advertising, branding and graphic design.
+ Able to work on a wide variety of projects as part of a team or independently.
+ Powerful sense of using visuals, layout, typography and have strong eyes on details.
+ Knowledge about the process of work including brain storming, conceptual ideas as well as cooperating with other staffs.
I am a Creative and Art Director with years experience in advertising, branding and graphic design industries as well as editorial, website and product design.
+ Able to work on a wide variety of projects as part of a team or independently.
+ Powerful sense of using visuals, layout, typography and have strong eyes on details.
+ Knowledge about the process of work including brain storming, conceptual ideas as well as cooperating with other staffs.
I am a Creative and Art Director with years experience in advertising, branding and graphic design industries as well as editorial, website and product design.
Work Experience
HeyListen Communications
Creative Director / Art Director
September 2015
- Present
Korea, Republic of
Leaf & Vine
Senior Art Director / Senior Designer
The agency is an in-house advertising agency for Able C&C which is a big cosmetic group in South Korea.
My role is thinking, developing and creating concept to completion. Working for all our clients' needs both ATL and BTL (TVC, Print, OOH, POP, Poster, Brochure, Leaflet, Logo, web content etc.)
Clients : Kia Motors, Missha, Apieu, Millet, M-Limited, Hankook Chinaware, KT&G etc...
My role is thinking, developing and creating concept to completion. Working for all our clients' needs both ATL and BTL (TVC, Print, OOH, POP, Poster, Brochure, Leaflet, Logo, web content etc.)
Clients : Kia Motors, Missha, Apieu, Millet, M-Limited, Hankook Chinaware, KT&G etc...
February 2014
- May 2015
Korea, Republic of
Form Advertising
Freelance Graphic Designer
Branding and Advertising Agency
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Developed innovative ideas and produced brand’s identities with websites and stationeries, and advertising campaigns for many clients under extremely tight deadlines.
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Developed innovative ideas and produced brand’s identities with websites and stationeries, and advertising campaigns for many clients under extremely tight deadlines.
January 2013
- September 2013
London, United Kingdom
Spring Communications
Art Director / Senior Creative Designer
Advertising Agency
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Developed innovative ideas and produced powerful advertising campaigns for major clients under extremely tight deadlines. Managed an internal team of designers as well as external resources such as photographers, film production teams, artists, and stylists when necessary. Reported to the head of the creative department and maintained close contact with clients. Created large-scale campaigns, directing TV-commercial films and designing print base advertisements for the Korean National Lottery (two years) and Dong-kook Pharmacy (five years). Designed several famous fashion brands’ campaigns through directing of photo-shoots for Nina Ricci, Kinloch Anderson and ENS Sportswear Group. Some well-known clients were Konica Minolta, Casio, KT&G, Won Cashing etc.
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Developed innovative ideas and produced powerful advertising campaigns for major clients under extremely tight deadlines. Managed an internal team of designers as well as external resources such as photographers, film production teams, artists, and stylists when necessary. Reported to the head of the creative department and maintained close contact with clients. Created large-scale campaigns, directing TV-commercial films and designing print base advertisements for the Korean National Lottery (two years) and Dong-kook Pharmacy (five years). Designed several famous fashion brands’ campaigns through directing of photo-shoots for Nina Ricci, Kinloch Anderson and ENS Sportswear Group. Some well-known clients were Konica Minolta, Casio, KT&G, Won Cashing etc.
July 2005
- September 2010
Seoul, Korea, Republic of
JW Fruits
Senior Designer
Advertising agency
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Created advertisements using a wide variety of media including newspapers, magazines, signboards, bus shelter spaces and television commercials. Collaborated with the creative director and art director to deliver campaigns that exceeded expectations. Some well-known clients were LG-Mobile Phone, Doosan Group and the major restaurant chain Bennigan’s.
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Created advertisements using a wide variety of media including newspapers, magazines, signboards, bus shelter spaces and television commercials. Collaborated with the creative director and art director to deliver campaigns that exceeded expectations. Some well-known clients were LG-Mobile Phone, Doosan Group and the major restaurant chain Bennigan’s.
March 2004
- September 2004
Seoul, Korea, Republic of
Will Communications
Graphic Designer / Editorial Designer
Design Agency
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Designed print materials included newsletters, annual reports, catalogues, brochures and leaflets. Crafted advertisements for print media such as magazines and posters. Leveraged the experience of more senior team members to create a solid design foundation. Developed first-hand experience in the process of designing and printing. Well-known clients included Samsung, LG, CJ, Daewoo and some fashion companies were Miss Sixty, Opt jeans and TRYBrands Inc.
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Designed print materials included newsletters, annual reports, catalogues, brochures and leaflets. Crafted advertisements for print media such as magazines and posters. Leveraged the experience of more senior team members to create a solid design foundation. Developed first-hand experience in the process of designing and printing. Well-known clients included Samsung, LG, CJ, Daewoo and some fashion companies were Miss Sixty, Opt jeans and TRYBrands Inc.
May 2001
- March 2004
Seoul, Korea, Republic of
Education
Ravensbourne University
Master of Art, Communication Design / Distinction
Researched about interactive advertising and achieved a master's degree with distinction.
September 2012
- September 2013
United Kingdom
Konyang University
Bachelor of Art, Visual Communication Design
March 1996
- February 2001
Korea, Republic of
Languages
Korean (Native),
English (Fluent),
Skills
Art Direction,
Creative Direction,
Excel,
Illustration,
Illustrator,
Image Retouch,
Indesign,
Layout,
Photo Manipulation,
Photoshop,
Powerpoint,
QuarkXpress,
Typography,