• Responsible for designing Footwear Color and Material executions for adidas Originals global Inline and Key Account ranges.

• Working closely with counterparts in Marketing and Development to produce strong storytelling concepts that are market relevant.

• Involved in Seasonal color and trend forecasting and new material development.

Design Lifestyle footwear for Licensee brands, Everlast and Lee Cooper Jeans.
For both Mens and Womens category.

- Industrial Design
- 3D CAD modelling
- Photorealistic Rendering

Led by experienced professional footwear designers, with individually tasked
footwear projects completed in 4 weeks.
Week 1: Research / Week 2: Concept development / Week 3: Final rendering /
Week 4: Packaging design, clay scale model & a mini public exhibition.