Jon Eslinger

Creative Director / Designer

Brighton, MI, USA

Work Experience

DO:BETTER

Partner

We are a Growth Studio. We combine brand, business and innovation strategies to turn passion into purpose. For entrepreneurs. For small business. For social enterprise. For the world.
September 2016 - Ypsilanti, Michigan, United States

Lake Trust Credit Union

VP Brand Strategy

Where do you begin when you're charged with telling the brand story of a $1.9 billion credit union with over 160,000 members, that also stretches across the state of Michigan, from lake-to-lake?

It began with building the best damn Brand Development + Engagement team this planet has ever known. Founded in a strategic purpose, not a corporate hierarchy, the team is designed to tackle the creative, content, digital and operational functions of Lake Trust Credit Union's advertising, marketing, interactive and internal communication efforts.

The journey continues with a smattering of these responsibilities:
• Developing and executing on a Brand Strategy.
• Challenging traditional financial industry culture, processes and philosophies.
• Leading and fostering growth among an array of skill sets.
• Crafting and facilitating strategic business plan objectives and initiatives.
• Working collaboratively with Credit Union business units to further strategic objectives.
• Doing my best to avoid ridiculous corporate buzzwords and financial industry jargon.
• Maintaining a standard of creativity and thought that is on par with outside industries.
March 2015 - February 2017 Michigan, United States

Lake Trust Credit Union

Creative Director

Responsible for the aesthetic consistency, emotional tone and innovation of the Lake Trust Credit Union brand.
May 2013 - March 2015 Lansing, Michigan, United States

Live Kayfabe

Founder

Founder of the only lifestyle brand for REAL professional wrestling fans. Brother!
June 2013 - Present Michigan, United States

Traction

Creative Director / Designer

Duties include concept and creation of visual communication pieces for a variety of clients across a number of industries.

Specializing in:
• Brand Development
• Print Design
• Non-Traditional Advertising
• Interactive & Mobile Design
November 2006 - April 2013 Lansing, Michigan, United States

Image Printing, Inc.

Graphic Designer

Duties included designing print materials (logos, stationery, brochures, etc.) for various regional customers.
February 2000 - October 2006 Bismarck, North Dakota, United States

Education

Bismarck State College

Associates of Applied Science

August 2000 - May 2001 Bismarck, North Dakota, United States

Languages

English (Native),

Awards

Premier Print Awards

Benny Award

2004

Print Design Magazine

Regional Design Annual

2011

Logolounge

Master Library / Vol. 3

2011

Logolounge

LogoLounge / Vol. 6

2011

AIGA Detroit

2011 Design Re:View Selection

2011

Logolounge

LogoLounge / Vol. 7

2012

Skills

Advertising, Art Direction, Brand Development, Creative Direction, Design, Identity Development, Illustration, Logo Design, Marketing, Non-traditional Advertising, UI Design , UX Design,