Conducts expert industry research and analysis, pledging innovative design; facilitates collaborative focus groups aimed to increase production effectiveness based on marketing research results.
Spearheads artistic translation of brand strategies and marketing plans into impactful and trailblazing campaigns.
Achieves diverse photoshoot direction and food styling; supports design through all phases from concept to client delivery.
Key Success:

30% growth, $5M+ in sales for If You Care, projected to increase by double digits year over year.
Successful advertising management for clients such as Source AtLantique, If You Care, Maile, La Baleine, Darbo, etc.

Collaborated with senior designers on layouts, wireframes, site graphics, etc. resulting in fruitful, unified operations.
Produced effective mockups and storyboards, illustrating usability and design concepts.
Conceptualized and managed successful in-house print and web advertisements.
Prepared special reports related to expenses and project status; used and maintained a variety of database tools.
Key Success:

Developed branding for Consumer Search community blog; website has 5.5M+ users logged per month; ranked among TIME.com's 50 Best Web sites of 2009.
Developed User Interface (UI) for Calorie Count App for 1st generation iPad (2010) which registered 5K+ downloads.
NYT Web Properties included About.com, CalorieCount.com, and ConsumerSearch.com.
Successful web banners project for clients including Kellogg’s, Laughing Cow, and Jell-O.

Redesigned company brand image and website; reviewed final layouts and suggested improvements.
Worked on PR campaigns with track record of boosted awareness and expansion.
Used various marketing and design techniques resulting in adaptable, resourceful project management.
Key Success:

Successfully managed public relation campaigns for La X (100.7FM), Westin Rio Mar Hotel, Tres Rios Inc, Wyndham Hotel & Resorts, AAA, as well as Latin Grammy winners and nominees including Wisin & Yandel, Daddy Yankee, and Tego Calderon.

Activities and Societies: Filmmakers United