John Lopes

Graphic Designer ~ Art Director ~ UX Designer

With a strong and rare mix of right-brain creative & left-brain problem-solving, my design approach gives clients business-driven, user-centered, integrated design. Clients benefit in that I can engage in (and drive) the entire project lifecycle, from concept to completion. Sprinkle in strong leadership, collaboration, writing, communication and presentation skills, and I’m equally at home with client, staff and vendor interactions. But perhaps my greatest asset is the ability to develop powerful concepts that drive compelling and unique stories – that increase response and revenue – regardless of client or industry. I've been doing this on-time and on-budget for over two decades.

Work Experience

Clean Slate, LLC

Owner (Freelance On- & Off-Site)

• Secure personal, agency and corporate clients (on- and off-site) through networking and business development.

• Maintain and grow client base through: savvy communication and project management, understanding the objectives, focusing on user experience and producing consistent on-time and on-budget results.

• Develop and manage creative, messaging, campaigns and branding for clients across industries such as: Automotive, Financial Services, Health and Fitness, Healthcare, Higher Education, Hospitality, Insurance, Software & Tech, Nonprofit.

• Manage all aspects of the business: clients, vendors, contractors (writers, designers and developers), timelines, budgets and fulfillment.

Key Successes:

• Designed three internal micro-sites for Pinnacol Assurance that ensured brand consistency and improved user experience

• Designed corporate and franchise-level websites for Grease Monkey that integrated their new brand, increased local search results and improved user experience.
March 2000 - Present Colorado, United States


Senior Graphic Designer

• Designed and managed projects for B2B and B2C efforts within several business units – emphasis on campaigns, digital/print design & production.

• Developed and maintained several national, internal team relationships through collaboration, excellent communication and meeting or exceeding deadlines

• Re-designed responsive website with user experience (UX) at the forefront, within an ongoing agile framework

• Re-designed the identity for our main initiative (including logo, colors and type)

• Designed templates for ongoing defined benefit campaign
February 2014 - April 2016 Colorado, United States

Clean Slate, LLC

Owner (Freelance On- & Off-Site)

Please see description above.
March 2008 - January 2014 Colorado, United States

Jackson National Life Insurance Company

Senior Graphic Designer

• Co-trained eight Marketing staff members in use of Adobe InDesign, increasing productivity and product consistency .

• Recommended changes to image management process that improved productivity through implementation of cataloging system

Key Success:

• Implemented and managed new company-wide branding for $10,000,000,000 revenue generating product – emphasis on campaigns, print design and production.
October 2006 - February 2008 Denver, Colorado, United States


General Assembly

UX Design Certification

Completed January, 2017. This 6-week course covered: discovery & research, design strategy, affinity mapping, personas, ideating, feature prioritization, information architecture, wireframes, prototyping and user testing.
Denver, Colorado, United States

Nielsen Norman Group

UX Design Certification

Achieved on September 18, 2014. Coursework included: UX Basic Training, UI Principles Every Designer Must Know, Top Web UX Design Guidelines, Emerging Patterns for Web Design, and The Human Mind and Usability. Verify at:
Denver, Colorado, United States

Fresno Pacific University

Bachelor of Arts

• Graphic Design Department Supervisor — 4 1/2 years — during and after degree completion
• Member of: American Institute of Graphic Arts (AIGA), University & College Designers Association (UCDA)
Fresno, California, United States


Ad Campaigns, Adobe CC, Adobe CS, Adobe Illustrator, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe Photoshop, Ads, Agile, Art Direction, Bootstrap, Brainstorming, Brand Integration, Branding, Campaigns, Collaboration, Creative Direction, Direct Mail, Email Campaigns, Exhibits, Identity, Infographics, Information Architecture, InVision, Large Format, MAC Platform, Microsoft Office, Naming, Powerpoint, Presentations, Press Checks, Print Design, Problem Solving, Problem Solving, Production, Prototyping, Quark Xpress, Sketch, Social Media Images, Trade Show, User Centered Design, User Experience Design, User Experience Testing, User Flows, User Testing, UX Design, Web Banners, Web Design, Wireframes, WordPress, Writing,