Joey Burzynski
Search Marketing Strategist / SEO Expert / Full Stack Developer / CTO @ MarketKarma
Miami Beach, FL, USA
(469) 333-0008
stackoverflow.com/story/seo
I drive revenue. All other metrics pale in comparison.
Be it billion dollar brands or startups, I've had the pleasure of crafting online strategies such that my clients achieve the type of revenue gains that garner press.
I have over 20 years experience with Internet and web-based technology. My core competencies include web and application development, Amazon Marketplace optimization, affiliate marketing and organic search marketing strategy.
I have worked directly on architecting online marketing strategies, both domestic and international, for a number of Fortune 500 brands.
As founder and CIO of MarketKarma, I oversee organic search strategy for all enterprise accounts and work to create innovative solutions to assist retailers in tackling their online marketing challenges.
Be it billion dollar brands or startups, I've had the pleasure of crafting online strategies such that my clients achieve the type of revenue gains that garner press.
I have over 20 years experience with Internet and web-based technology. My core competencies include web and application development, Amazon Marketplace optimization, affiliate marketing and organic search marketing strategy.
I have worked directly on architecting online marketing strategies, both domestic and international, for a number of Fortune 500 brands.
As founder and CIO of MarketKarma, I oversee organic search strategy for all enterprise accounts and work to create innovative solutions to assist retailers in tackling their online marketing challenges.
Work Experience
MarketKarma
Founder & CTO
Run a software development shop with a digital marketing focus based in Miami Beach, Florida.
August 2011
-
Florida, United States
CouponMate
Founder & CTO
CouponMate is a browser extension for Chrome, Safari, and Firefox that automatically finds and applies the best coupon for your purchase when you shop online. Get the latest coupons delivered automagically to your browser with CouponMate.
CouponMate features coupons from over 100,000 stores, updated daily. Inspired by hours of frustration applying invalid codes, we're not just another coupon tool.
CouponMate features coupons from over 100,000 stores, updated daily. Inspired by hours of frustration applying invalid codes, we're not just another coupon tool.
August 2011
-
Florida, United States
SearchDex
VP Organic Search Strategy
Served as lead for organic search strategy and business development across all new business prospects and key enterprise accounts.
- Generated over $150M annually for clients directly via implementation of organic search strategies.
- Generated over $5M in new annual revenues for SearchDex through program expansion and client acquisition
- Generated over $150M annually for clients directly via implementation of organic search strategies.
- Generated over $5M in new annual revenues for SearchDex through program expansion and client acquisition
2008
- 2011
Dallas, Texas, United States
SearchDex
Senior Analyst
Served as lead for organic search strategy on the JCPenney account.
- Architected attribute-based perennial content publishing strategy. Utilizing this strategy, we expanded static indexable pages from 500 to over 15,000 'content-specific' optimized landing pages that directly resulted in a significant increase in rankings, visits, conversion, and URL stability. Increased organic search revenue from $20M to $100M annually.
- Negotiated a 300% increase in annual billing for SearchDex.
- Architected attribute-based perennial content publishing strategy. Utilizing this strategy, we expanded static indexable pages from 500 to over 15,000 'content-specific' optimized landing pages that directly resulted in a significant increase in rankings, visits, conversion, and URL stability. Increased organic search revenue from $20M to $100M annually.
- Negotiated a 300% increase in annual billing for SearchDex.
2007
- 2008
Dallas, Texas, United States
Intertropolis
Director, Organic Search Strategy
Architected software solution to automate publishing of niche content monetized through Google AdSense.
Upon selection of seed topic and query, our solution was capable of rapid assembly (research, optimize, generate, and deploy) of search optimized web properties with contextually relevant content.
- Generated over $2M annually in AdSense revenue
Upon selection of seed topic and query, our solution was capable of rapid assembly (research, optimize, generate, and deploy) of search optimized web properties with contextually relevant content.
- Generated over $2M annually in AdSense revenue
2004
- 2006
Dublin, Ireland
Languages
English (Native),
Spanish (Beginner),
Skills
Adobe Illustrator,
Adobe Photoshop,
Affiliate Marketing,
Aws,
Bash Scripting,
Digital Marketing,
Front-end Optimization,
Full-stack Development,
JavaScript,
Linux,
Marketing Automation,
MongoDB,
ReDis,
Ruby,
SEO,
Web Development,