Joe Lesina

Creative Director

Central District, Hong Kong
Art Director: A proven creative leader offers expertise in designing and delivering innovative corporate branding and imaging for industry-leading clients in Italy and companies with a strong presence in Europe and abroad. Excels in converting communications needs into visually spectacular messages to consumers for both early-stage and established businesses. Experienced in generating a wide-array of advertising and marketing collateral and has managed projects that required work with cross-functional teams.

Work Experience


Vp Creative

October 2012 - Present Stockholm, Sweden

Armando Testa

Art Director

Handles creativity projects from concept to visual layout for one of Italy’s premium advertising agencies, which has been ranked as the biggest individual brand by billing for more than a decade.

* Works with industry-leading clients to help them capture or maintain lead market share; select clients include Martini, Lavazza, Ferragamo, Chronotech, Pasquale Bruni, Meltin Pot, Conbipel, Esselunga, Mulino Bianco and Telecom.
* Translates business needs into visual concepts and designs, enhancing corporate communications with consumers through innovative and dynamic print advertisements, graphic designs, illustrations, and marketing collateral for acclaimed Italian and international companies.
* Elevates clients’ standings with consumers by developing corporate identities and brandings that targets specific demographics and/or creates the clients’ desired public perception.
* Functions independently and as a team contributor, partnering with art directors, copywriters, visualizers, photographers, and extra-agency collaborators; oversees print and finish layout team members.
September 2008 - Turin, Italy

Evergreen Design House


Established a multi-disciplinary design agency as a means to facilitate freelance projects, working with multiple national and international clients.

* Created graphic designs and effective branding strategies for an early-stage sports equipment company, driving marketing efforts into international segments.
* Assisted a record label with packaging designs, illustrations, and photography, empowering a successful launch into the music industry.
* Crafted image branding and strategy for an event company that resulted in significant new business and revenue generation.
August 2009 - Turin, Italy

Studio Merizzi

Graphic Designer

Created illustrations and graphic arts for a studio working with fashion designs.

* Produced illustrations and graphic arts for print and textile designs for market leaders such as TVOE, an Eastern European fast-fashion giant; other clients included Chicco and Standa.
* Conducted trend research, worked full-time with a team of fashion designers, and generated color scales executives.
May 2008 - September 2008 Turin, Italy


European Institute Of Design

Graphic Arts

October 2005 - August 2008 Turin, Italy


English (Fluent),
Spanish (Conversational),
Swedish (Beginner),
Italian (Native),



Included in the Top 30 Young Creatives profile features publishing by “30 under 30,” a book with nationwide circulation; article was also included in the Dutch design magazine FRAME.



Graphic Design, Above The Line, Adv, Advertising, Art Direction, ATL, Below The Line, Branding, BTL, Digital Illustration, Fashion, Fashion Photography, Guerrilla, Guerrilla Marketing, Illustration, Layout, Lettering, Packaging, Paper, Papercraft, Photography, Post Production, Print, Stop Motion, Street Marketing, Typography, Vector, Vector Illustration ,