Showcase & Discover Creative Work

Joe Lesina

Creative Director

Central District, Hong Kong
+852 59208029
Art Director: A proven creative leader offers expertise in designing and delivering innovative corporate branding and imaging for industry-leading clients in Italy and companies with a strong presence in Europe and abroad. Excels in converting communications needs into visually spectacular messages to consumers for both early-stage and established businesses. Experienced in generating a wide-array of advertising and marketing collateral and has managed projects that required work with cross-functional teams.
Stockholm, Sweden
Oct 2012Present
Vp Creative
Turin, Italy
Sep 2008
Art Director
Handles creativity projects from concept to visual layout for one of Italy’s premium advertising agencies, which has been ranked as the biggest individual brand by billing for more than a decade.

* Works with industry-leading clients to help them capture or maintain lead market share; select clients include Martini, Lavazza, Ferragamo, Chronotech, Pasquale Bruni, Meltin Pot, Conbipel, Esselunga, Mulino Bianco and Telecom.
* Translates business needs into visual concepts and designs, enhancing corporate communications with consumers through innovative and dynamic print advertisements, graphic designs, illustrations, and marketing collateral for acclaimed Italian and international companies.
* Elevates clients’ standings with consumers by developing corporate identities and brandings that targets specific demographics and/or creates the clients’ desired public perception.
* Functions independently and as a team contributor, partnering with art directors, copywriters, visualizers, photographers, and extra-agency collaborators; oversees print and finish layout team members.
Turin, Italy
Aug 2009
Established a multi-disciplinary design agency as a means to facilitate freelance projects, working with multiple national and international clients.

* Created graphic designs and effective branding strategies for an early-stage sports equipment company, driving marketing efforts into international segments.
* Assisted a record label with packaging designs, illustrations, and photography, empowering a successful launch into the music industry.
* Crafted image branding and strategy for an event company that resulted in significant new business and revenue generation.
Turin, Italy
May 2008Sep 2008
Graphic Designer
Created illustrations and graphic arts for a studio working with fashion designs.

* Produced illustrations and graphic arts for print and textile designs for market leaders such as TVOE, an Eastern European fast-fashion giant; other clients included Chicco and Standa.
* Conducted trend research, worked full-time with a team of fashion designers, and generated color scales executives.
Turin, Italy
Oct 2005Aug 2008
Jul 2010
Included in the Top 30 Young Creatives profile features publishing by “30 under 30,” a book with nationwide circulation; article was also included in the Dutch design magazine FRAME.
English (Fluent), Spanish (Conversational), Swedish (Beginner), Italian (Native)
ATL, Above The Line, Adv, Advertising, Art Direction, BTL, Below The Line, Branding, Digital Illustration, Fashion, Fashion Photography, Graphic Design, Guerrilla, Guerrilla Marketing, Illustration, Layout, Lettering, Packaging, Paper, Papercraft, Photography, Post Production, Print, Stop Motion, Street Marketing, Typography, Vector, Vector Illustration