Joe Crupi
User Experience Designer
Melbourne, AustraliaI create rich user experiences through research driven design solutions that address the needs of my clients and their customers.
Work Experience
Zero Latency VR
User Experience Lead
Working within Product Management, I work closely and coordinate with the development and marketing teams to add user experience expertise, guidance and leadership to product roadmap items, specifically:
Game Master Application:
Research & prototype the UI of our operational app used to control & manage VR experiences.
Booking Wizard:
Research, prototype & design the new ticket booking experience for our global website used by over 40 venues and translated into a dozen languages.
VR Game UI:
Collaborate with our content team to optimise VR interfaces of existing games and operational screens.
Game Master Application:
Research & prototype the UI of our operational app used to control & manage VR experiences.
Booking Wizard:
Research, prototype & design the new ticket booking experience for our global website used by over 40 venues and translated into a dozen languages.
VR Game UI:
Collaborate with our content team to optimise VR interfaces of existing games and operational screens.
April 2019
- September 2019
Australia
Studio Bravo
User Experience Lead
- Define and lead the UX direction through research, analysis, sketches, workflows, wireframes, interaction specifications and visual design
- Lead our UX team to design engaging, user-centred solutions that support business and user objectives across multiple platforms and devices
- Identify the problems, opportunities & general contexts of the briefs we respond to, and propose solutions that respond to these briefs to help/excite/improve the lives of our clients and their customers
- Lead our UX team to design engaging, user-centred solutions that support business and user objectives across multiple platforms and devices
- Identify the problems, opportunities & general contexts of the briefs we respond to, and propose solutions that respond to these briefs to help/excite/improve the lives of our clients and their customers
July 2014
- April 2019
Melbourne, Australia
DT
Associate Design Director / Art Director / Senior Designer
Conceived and oversaw the implementation of highly crafted & conceptual solutions for clients & for pitch responses across the full gamut of digital touch points.
Clients included:
- AusPost
- Bank of Melbourne
- Bunnings
- Coles
- KFC
- Myer
- Optus
- Rodger David
Responsibilities included:
- Concepting & ideation
- Managing projects & resources
- Developing & mentoring people
- Presenting/rationalising creative solutions
- Creative strategy
- Team & thought leadership
Clients included:
- AusPost
- Bank of Melbourne
- Bunnings
- Coles
- KFC
- Myer
- Optus
- Rodger David
Responsibilities included:
- Concepting & ideation
- Managing projects & resources
- Developing & mentoring people
- Presenting/rationalising creative solutions
- Creative strategy
- Team & thought leadership
January 2008
- June 2014
Melbourne, Australia
Catalyst Interactive
Interface Designer
November 1999
- April 2003
Melbourne, Australia
Education
Victoria University Of Technology
Bachelor of Arts (Multimedia)
February 1997
- November 1999
Melbourne, Australia