Joe Crupi

User Experience Designer

Melbourne, Australia
I create rich user experiences through research driven design solutions that address the needs of my clients and their customers.

Work Experience

Zero Latency VR

User Experience Lead

Working within Product Management, I work closely and coordinate with the development and marketing teams to add user experience expertise, guidance and leadership to product roadmap items, specifically:

Game Master Application:
Research & prototype the UI of our operational app used to control & manage VR experiences.

Booking Wizard:
Research, prototype & design the new ticket booking experience for our global website used by over 40 venues and translated into a dozen languages.

VR Game UI:
Collaborate with our content team to optimise VR interfaces of existing games and operational screens.
April 2019 - September 2019 Australia

Studio Bravo

User Experience Lead

- Define and lead the UX direction through research, analysis, sketches, workflows, wireframes, interaction specifications and visual design

- Lead our UX team to design engaging, user-centred solutions that support business and user objectives across multiple platforms and devices

- Identify the problems, opportunities & general contexts of the briefs we respond to, and propose solutions that respond to these briefs to help/excite/improve the lives of our clients and their customers
July 2014 - April 2019 Melbourne, Australia

DT

Associate Design Director / Art Director / Senior Designer

Conceived and oversaw the implementation of highly crafted & conceptual solutions for clients & for pitch responses across the full gamut of digital touch points.

Clients included:
- AusPost
- Bank of Melbourne
- Bunnings
- Coles
- KFC
- Myer
- Optus
- Rodger David

Responsibilities included:
- Concepting & ideation
- Managing projects & resources
- Developing & mentoring people
- Presenting/rationalising creative solutions
- Creative strategy
- Team & thought leadership
January 2008 - June 2014 Melbourne, Australia

Emote Digital

Senior Designer

May 2003 - December 2007 Melbourne, Australia

Catalyst Interactive

Interface Designer

November 1999 - April 2003 Melbourne, Australia

Education

Shillington College

Graphic Design

February 2002 - November 2002 Melbourne, Australia

Victoria University Of Technology

Bachelor of Arts (Multimedia)

February 1997 - November 1999 Melbourne, Australia

Awards

Webby Awards

Melbourne International Arts Festival - Best Events Website 2018

2019

The FWA - Favorite Website Awards

KFC - Snack! in the Face

2013