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Believe it or not, my copywriting career started when I was lifting cartons in a warehouse.
Thanks to the dotcom bubble, that was the only job I could find.
So, by day, I lifted 30-pound boxes.
By night, I taught myself copywriting, Photoshop and Final Cut Pro.
My first gig was to proofread obituaries.
Along t… Read More
Believe it or not, my copywriting career started when I was lifting cartons in a warehouse.
Thanks to the dotcom bubble, that was the only job I could find.
So, by day, I lifted 30-pound boxes.
By night, I taught myself copywriting, Photoshop and Final Cut Pro.
My first gig was to proofread obituaries.
Along the way, I built a portfolio of integrated campaigns. But I wanted more.
So, I sold my laptop (TWICE) to knock on ad agency doors from Shanghai to Hamburg.
Eventually, I scored a gig in Beijing, as a Creative Director.
Then, I won my Cannes Lions, One Show and a few other awards.
Today, I’m reinventing myself again, as a creative partner. Read Less
  • Creative Partner
    Co:hort Communications — Singapore
  • Creative Director
    DMG — Beijing, China
  • Creative Director
    Grey — Beijing, China
  • Senior Copywriter
    Publicis — Singapore
  • Senior Copywriter
    McCann Erickson — Singapore
  • Copywriter
    DDB — Singapore
  • Copywriter
    Grey — Singapore
  • Copywriter
    ADK — Singapore
View Full Resume →
Cannes Lions 2014 - Silver Outdoor Lion
Spikes Asia 2014 - Bronze (Press, Outdoor & Healthcare)
Ad Stars 2014 - Bronze (Pharmaceutical)
Communication Arts 2014 Award of Excellence (Posters & Consumer Magazine Ads)
One Show Greater China 2014 - Merit
Communication Arts 2010
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