SparkMagic XP Website Brief

Task at hand:

To create a website for SparkMagic Experiences with all new visual identity for the brand.

· The new website would have the URL: www.SparkMagicXP.com

· The new website would be replacing the current one at www.spark-magic.com

· The brand name will remain the while brand motif is open for interpretation

The Target Audience for the website in priority

1. Potential Clients [India and International] – To showcase what are the possibilities they can explore with SparkMagic

2. Potential Partners who are looking to collaborate with us on projects.

3. Potential Employees who are seeking to build a career in the Experiential Marketing and Events industry

Key things for the website design to convey:

· What does SparkMagic do?

· What are the services that SparkMagic provides?

· What is the core idea that SparkMagic represents?

How many pages does the website need to have?

1. Home

2. Work

3. Services

4. About

5. Career

6. Blogs

7. Contact

About SparkMagic Experiences

Everything Experiential

SparkMagic Experiences is a 360-degree experiential marketing company offering a host of creative strategy, design, and production services across the globe.

We enable clients to create and execute immersive brand experiences that are innovative, engaging, and have high-resonance creative properties.

Crafting Experiences for All Moments

Corporate Events [Online & In-Person]
On-ground Activations
Trade Shows & Exhibitions
Music Festivals
Adventure Sports & Travel Experiences
Outdoor Installations
Retail Environment
Virtual Experiences

What are the services that SparkMagic provides?

Concept to Execution and everything in between when it comes to creating experiential marketing properties.

Creative Strategy & Design
Live & Virtual Event Production
Exhibition Stall & Asset Fabrication
Audio and Video Production Services
Social Media Marketing
Global Execution & Management
Immersive Tech Integration
Content Development
Goals & Objectives Management

What is the core idea that SparkMagic represents?

Reimagine Everything.

Note on the Idea -

The idea of Reimagine Everything originated from Spark Magic’s wish to encourage clients to explore newer possibilities when it comes to designing and curating events and experiences. It is about being bold, experimentative, and not being restricted to predictable formats and ideas. And the way we wanted to express this philosophy was to create a vibrant and colourful world where surprisingly delightfulpossibilities exist. The above idea board is a small reflection of that.

The key persona qualities we want to showcase through our website:

· Vibrant, Insightful and Imaginative in Design

· Collaborative, Tech Savvy and Creative in Service

Key things to note while designing the Look and feel

· Clean, with a lot of breathing space, and sophisticated in expressions.

· Usage of high quality images with a global appeal for our international audience.

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UI UX Designer

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