We are on the lookout for a talented and creative Brand Identity Specialist to help us establish a captivating brand identity for our upcoming functional beverage brand specializing in premium specialty coffee infused with nootropics for the Indian Market. The brand, tentatively named EFF IT (Effective Integration) or F... It (Functional Integration), is set to deliver an exceptional experience focused on enhancing focus, memory, and cognition. The compensation would be $450.

Scope of Work:

As our Brand Identity Specialist, you will be responsible for crafting a comprehensive visual identity that aligns with the brand's philosophy and values. The key deliverables include:

Elaborate Aesthetic Framework:

Icons, motifs, and patterns that resonate with the brand's bold and quirky personality.

Unique Imagery:

Illustrations and personas that convey the essence of the brand's mission.

Visual Brand Guidelines:

Develop a set of guidelines defining the brand's purpose, values, and objectives.

Tone of Voice:

Establish a consistent and compelling tone of voice that reflects the brand's identity.

Social Media Kit:

Create visually appealing assets for various social media platforms to enhance brand presence.

Packaging Design:

Design innovative packaging for the first three products, considering the premium nature and nootropic infusion.

Brand Overview:

The brand seeks to blend premium specialty coffee with nootropics, aiming to provide a unique experience that promotes focus, memory, and cognition. The style we're aiming for is bold and quirky, yet transparent.

Here are a few references that we LOVE:

https://www.behance.net/gallery/178424645/The-Indian-Pantry

https://www.behance.net/gallery/156325155/Co-Grown-A-Quirky-Hydroponic-Farm-A-CASE-STUDY

https://www.behance.net/gallery/179888757/amble-sheep-VISUAL-IDENTITY-AND-PACKAGING

Submission Requirements:

Applicants are requested to submit 2-3 references showcasing their vision for our brand. This could include samples of previous work or a mood board illustrating how they envision the brand's identity.

Graphic Designer

Brand Identity For A Functional Beverage (Coffee and Tea) Brand