Graphic designer needed for niche baby clothing startup


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Hola Baby is a baby clothing startup launching in spring 2019. Our competitive edge comes from the premium textile we're using, pima cotton, which is relatively new to the US market. Our target market is pregnant women in their 3rd trimester, moms with newborns and babies under 6 months old, and women shopping for baby showers. The founders are a multicultural parents and this is their second retail startup. You can learn more about our company at:

We're looking for a designer to help us finalize our branding. We already have a logo that we love + mascot (see website), but need help developing a brand guide (color palette, fonts, variations of logo). Once the branding is solidified, we'd also like to work with that designer on the brand identity and our e-commerce website.

The ideal candidate has previous experience in the baby/kids clothing field and can relate with our target audience. Ideally we'd like to have all these milestones broken up and billed separately.

We have branding experience from our previous startup so this should be a frictionless process for the designer. We will provide websites and mood boards for inspiration.

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