Apexus are after a complete branding solution.
Here's what we'd like to have done as part of the branding solution.
- Logo (full & monogram versions)
- Branding: Typography, colour palette and branding pattern
- Collateral: Business card, brochure (front and inner pages), letterhead and envelope
- Designs of social media branding and templates for each platform; Facebook, Twitter, Instagram, Google+ and YouTube.
- A single website homepage 'mockup' with logo, typography, stock imagery (we will supply these) and brand patterning to assist us in building the other web pages
Apexus is a fusion of two words; Apex and Nexus. Apex means the top or highest point of achievement, a climax or the pinnacle. Nexus means a connection or series of connections linking two or more things. Apexus is a sea charter service. We would like the logo and branding to reflect some if not all of these values in a professional, discrete, understated, clean and straightforward manner.
The logo should represent what our brand is about, be recognisable and of course be adaptable to be used on the website, hard and soft media (print/digital), social media etc.
Here's an important thing to know about us:
As a charter service, our work is focused on our clients, their friends and network who expect the highest standards and convenience. Our clients would be using our services often for particular reasons, so they need to feel special and trust our brand to handle delicate itineraries for them.
Target audience: Both young and mature, successful and adventurous types.
The values we want to convey: Unique, attentive, extraordinary, trustworthy, knowledgeable and loyal
Any questions let me know, and I will be more than happy to answer them!
NOTE: We will only respond to shortlisted applicants after 15-20 days. So please be patient.