Visual Designer


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The Rainforest Alliance is an international nonprofit organization working to build a future in which nature is protected and biodiversity flourishes, where farmers, workers, and communities prosper, and where sustainable land use and responsible business practices are the norm. We envision a world where people and nature thrive in harmony. In January 2018, the Rainforest Alliance merged with UTZ, a global program and label for sustainable farming.

Summary Information

- Department: Accountability Framework initiative

- Location(s): DC preferred; remote possible

- Commitment: Up to 5 days/month

- Desired start date: September 10, 2018

- Under direction of: Communications Manager


Consultancy Summary

The Accountability Framework initiative (AFi) seeks proposals from qualified consultants or a consultant firm to support graphic design, creative direction, and implementation of other communications activities for the Accountability Framework initiative.

The consultant should be available on as-needed basis and will engage in the following activities:

- Support the communications manager in refining and implementing brand style across a suite of marketing collateral and other content

- Design layouts and layout templates for guidance documents, presentations, and marketing materials

- Contribute to creative strategy to effectively visualize complex technical content for a diverse range of audiences

- Support the re-envisioning of the style and flow of key webpages based on UX testing

- Support development of visual stories to convey value of AFi to target audiences


In recent years, hundreds of companies have made commitments to eliminate deforestation and human exploitation from their agriculture and forestry supply chains. These pledges are a promising development for forests and peoples. However, their fulfillment is hindered by the lack of a credible, consistent, and widely-accepted framework for implementing these commitments and for monitoring, verifying, and reporting progress and outcomes.

The Accountability Framework initiative (AFi), initiated in early 2017, is a collaborative effort to help overcome these barriers and thereby accelerate progress and improve accountability in meeting supply chain commitments to halt deforestation, respect land rights, and protect human rights. Led by a coalition of international and producing-country environmental and social NGOs, the initiative is developing common definitions, norms, and guidelines for consistent and effective implementation and monitoring of these commitments.



- Development of a clear, consistent, and accessible style guide for the AFi to be distributed to Steering Group members (in PDF format and PPT slide deck)

- Design of a layout template for AFi documents and completed layouts for up to 20 technical guidance documents ranging from 5 to 20 pages

- Design of custom iconography for documents and communications materials for internal and external audiences

- Design of a PowerPoint presentation template, letterhead, events materials and brochures

- Up to 20 wireframes or mockups of key webpages and associated UX flows

- Design of infographic(s) with clear and concise narratives to communicate technical aspects of the AFi to external audiences


Selection Criteria

The Consultant or Consultancy Firm should have the following minimum qualifications:

- Demonstrated experience in visual design or design-related field (or comparable experience), ideally including both print and digital design

- Strong portfolio of past design work

- Passion for good typography, layout, color, and design

- Knowledge of current design trends and best practices

Preferred qualifications of Consultant or Consultancy Firm:

- Portfolio includes infographic and icon design for environment or development projects

- UX/UI design and testing experience

- Prior contribution or skills in any aspect of video or animation production

- Experience with or demonstrated knowledge of international conservation and/or development projects

- Experience with successful design and communications to support complex, multi-stakeholder initiatives


Desired start date: September 10, 2018

Proposal Process and Format

Email proposals to by Wednesday, August 22, 2018

Proposals should contain:

- If individual consultant: Current CV

- If a consultant firm: project team and CVs of all contributing team members

- Cover letter (maximum two pages) that describes relevant experience, key design skills, and any methodologies or approaches to design that you feel will help to ensure success of the above projects. Cover letter should state daily rate in US Dollars.

- Portfolio of design work as relevant to the deliverables for this consultancy

- Email and phone numbers of three recent references.

Selection will ideally be made by September 5, 2018

Donor Requirements

If a consultant firm, please provide information on legal form and ownership structure.

Offers will be rejected if any illegal or corrupt practices have taken place in connection with the award.

Accounting of evidence of billing for actual time will be required.

Applicants must confirm in writing that they are not in any of the situations listed below:

- They are bankrupt or being wound up, are having their affairs administered by the courts, have entered into an arrangement with creditors, have suspended business activities, are subject of proceedings concerning those matters, or are in any analogous situation arising from a similar procedure provided for in national legislation or regulations. However, entities in this situation may be eligible to participate insofar as the RA is able to purchase supplies on particularly advantageous terms from either a supplier which is definitively winding up its business activities, or the receivers or liquidators of a bankruptcy, through an arrangement with creditors, or through a similar procedure under national law;

- They or persons having powers of representation, decision-making or control over them have been convicted of an offence concerning their professional conduct by a final judgment;

- They have been guilty of grave professional misconduct; proven by any means which the RA can justify;

- They have not fulfilled obligations relating to the payment of social security contributions or taxes in accordance with the legal provisions of the country in which they are established, or with those of the country of the RA or those of the country where the contract is to be performed;

- They or persons having powers of representation, decision-making or control over them have been convicted for fraud, corruption, involvement in a criminal organisation or money laundering by a final judgment;

- They make use of child labour or forced labour and/or practise discrimination, and/or do not respect the right to freedom of association and the right to organise and engage in collective bargaining pursuant to the core conventions of the International Labour Organization (ILO);

- They have not been, and are not, subject to any conflict of interest with respect to the Agreement or the procurement process leading to parties’ entry into the Agreement; and

- They are not guilty of any misrepresentation in supplying the information required by RA as a condition of participation in the tender procedure leading to entry into this Agreement, or guilty of any failure to supply such information.

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