Phorce is aiming to change the bag industry. Through using crowd sourced funding and focusing on offering a far superior product we made the worlds first 'smartbag'. A bluetooth connected bag which charges your usb devices while be flexible enough to change from a briefcase to a messenger to a backpack.

JJID was involved with the concept development, sample construction and sourcing for this successful $200,000 USD kickstarter project.

JJID worked with Coordinate Gear to take them from single piece production from a sample room in London to volume production based in Vietnam. Working closely with the owner and brand director their current product offer was reinterpreted and streamlined for far east production.

Within 9 months we developed 6 products, redesigned their logo and arranged production for a trade show launch in Jan 2013.

Knomo are a London based mens and women’s bag brand. Known for high quality and boutique product their brand image is strong, bold and unique. JJID provides design services on an in house basis. Updating existing designs, creating new products, designing new packaging and ranging colours. All designs are sensitive to maintaing the Knomo look and feel, integrating with their current ranges.

Tech 21 is a London based bag and laptop case brand. Work in house involved product rendering, product design, graphic design and packaging design. Being a start up business all areas relating to design needed to be attended with quick and concise results. The main focus was on leather products based on mobile handset protection.

Seiz is a swiss based bag company. They run an online business that had previous product that needed updating and a new supplier. JJID was able to provide an updated design, new product and production. All work was completed from London as an "e-client" and production was arranged through Vietnam.

Knog is an Australian cycle accessories brand. Based in Melbourne and winners of multiple awards their products are highly design driven. Their focus is on their molded Silicon products, as such it was best to out source the stitch and sew program. Work based in London was reviewed in Australia and then implemented in the far east, using both Vietnamese and Chinese sources.

Responsibilities included design, development, range planning, factory liaison, sourcing and time line management. Products developed for Knog ranged from wallets and gloves through to water resistant panniers and backpacks. Such a wide range of products required a long range vision and an ability to cross disciplines and categories while holding onto the brands design direction.

Being with Crumpler for nearly 3 years provided a great deal of experience and growth. The entire duration of employment was served in Ho Chi Minh City, Vietnam. Crumpler manufactures and produces high end bags in Courier, Photographic, Information Technology and Fashion ranges.

The largest advantage of the Far East location is an incomparable amount of technical experience dealing with sample rooms, suppliers, production and quality control. Personal responsibilities ranged from initial concept design, range planning, colour boarding, material specification, sample room management, technical briefings, sourcing, production confirmation and quality control.

Ranges of products designed includes small pouches, messenger bags, laptop bags, technical backpacks and rolling luggage.

Initially starting as a mid level designer there was quick growth which saw the inclusion of many more responsibilities until becoming the most senior member of the team. Final responsibilities and requirements included the management and team building (including hiring) of our 6 international designers based in Ho Chi Minh City.