Creative direction and strategy for branding, FMCG and integrated projects. Lead team and studio output.

Clients: Woolworths, Unilever, Big W, Riviana, Pack & Send, Cryosite, Australia Military Bank, Forlisa and numerous FMCG and corporate brands.

• Creative direction, brand strategy, brand architecture, positioning and
pitch documents. National and global branding and FMCG packaging projects.

Creative direction and strategy for branding, FMCG and integrated projects.
Lead team and studio output.

Clients: ipac (owned by AMP), Nestlé, Wrigley, Defence Housing Australia,
Pinnacle Drinks.

• Creative direction, brand strategy, brand architecture, positioning and pitch documents. National and global branding and FMCG packaging projects.

AMPM is a medium sized company that I have repositioned as a creatively driven, branding and communications provider. By creating integrated brand solutions for clients and expanding the range of service offered, I have grown new business opportunities and driven sales from the existing client base. I

have successfully pitched and won new business in national and international branding, advertising and packaging – predominantly in FMCG and grocery, healthcare, sport, beauty, finance and logistics.

Major Clients: AIA Insurance, Fisher & Paykel Healthcare, Quantum Pacific, Total Beauty Solutions, Hockey New Zealand, EnviroWaste, Trade Meats, Oceanbridge Logistics.
• Creative direction and strategy for branding, design, advertising and interactive projects. Leading creative team.
• Management of studio, recruitment of new staff and ensuring best practice in operational procedures.
• Growing existing business, identifying new business opportunities, strategic direction with company directors.

Mono is my Auckland based freelance service providing creative support to design studios and advertising agencies. 2010 Year spent freelancing among top tier agencies working on national and international branding projects.

Clients: Ogilvy Redworks, Energi, Interbrand, 3i, Menu Du Jour, Wasabi Creative, Shine NZ.
• Creative direction and strategy for branding, design, advertising and interactive projects. Leading creative teams.

Ogilvy Redworks is the branding and design wing of Ogilvy Advertising – among Auckland’s largest design and advertising agencies serving large national and international brands.

Clients: Auckland City Council, Auckland Zoo, Metrowater, Manukau City Council, Fuji Xerox, Pernod Ricard, Mercedes-Benz.
• Creative direction and strategy for branding, design, advertising and interactive projects. Leading creative teams.

Senior Designer (Full-time freelance)
Branding and design studio specialising in brand identity, packaging and digital.
• Creative direction and strategy for branding, design and interactive projects. Leading creative team.

Branding, design and advertising agency located in Auckland, New Zealand.

Clients: Pack&Pedal, Kim Crawford Wines, Volution, Teleflora, Peak XV, Redpaths Furniture, Colliers, Venture Southland.
• Creative direction for all branding, design and advertising projects. Studio management.

Wellington office of New Zealand’s leader in employment branding and recruitment advertising.
Clients: NZ Army, NZ Dairy, NZ Post, McDonalds and major government departments such as Ministry of Finance.
• Art direction, copywriting and graphic design for branding and recruitment advertising.

Sydney based Australian internet finance company.

2 Years part-time as a graphic designer during completion of my degree.
Publisher of the ‘Realtor’ – a real estate directory for the Canterbury region of the South Island, New Zealand.

Competed degree in 1998.