Having developed Adelaide's foundational branding in its infancy - including logos, color palette, and initial collateral and website - I returned to the team as Creative Technology Director in 2022. I primarily developed Adelaide's flagship dashboard product, overseeing overall design and functionality, and project managing an engineering team to bring the product to our clients. I also contributed to feature improvements and bug fixes through React, D3, Laravel PHP, LookML and Bash code.

Joining a tight team dedicated to elevating digital ads through attention optimization, my role as Creative Technology Director covered designing, pitching, and producing high-impact custom ad media, heading up marketing initiatives and analyzing outcomes to inform optimizations and best practices.

At Reuters, I developed creative solutions for custom and standard ad campaigns across all of Reuters’ consumer digital platforms. I consulted the ad sales team in brainstorming and planning pitches that are unique and exciting to advertisers, advised clients on capabilities and best-practices for success with custom creative and designed, prototyped and published custom interactive ad products.

I am a principal in two successful software startups: Webscorer for event timing/organization and TrackCC for class management. In addition to helping establish the businesses' structure and strategies, I am responsible for all aspects of visual direction including branding, product design, marketing and advertising for a pair of mobile app-based software suites.

In my time at Hachette Filipacchi, I worked primarily with the digital sales and edit teams for their flagship publications, Elle, Woman's Day and Car and Driver. I conceptualized and designed a high volume of pitches and sold campaigns on web and mobile for all titles. On the product side, I was responsible for layout and features for major web relaunches and the initial mobile/app launches of Elle, Elle Girl and Car and Driver.

Starting as a freelance contributor producing a high volume of Flash-animated promotions for artist releases and site features, I was welcomed to the team and oversaw creative direction of the groundbreaking digital music web service. I redesigned the full website for improved user experience, aesthetics and SEO. Collaborating with engineering and marketing teams, we developed innovative new features to engage users and drive advertising revenue.