-write blogs relative to social media and new technology
-write social platform content for clients
-manage various social platforms’ communities for clients
-report on social media data and metrics
-create social media strategies
-use analytics tools to monitor chatter and trends

-develop and maintain social media calendar to proactively schedule and track what should be promoted
-write and execute the day-to-day postings on Jimmy Fund social media outlets (Twitter, Facebook, etc.)
-monitor appropriate activities on all Jimmy Fund social media outlets
-research ways to attract more friends/followers so messages reach larger audiences
-brainstorm ways to execute fundraising campaigns via social media
-identify and engage key influencers and brainstorm innovative ways to leverage these advocates
-create and monitor systems to determine ROI
-create and monitor Facebook ads and other social media promotions
-attend Jimmy Fund events for on-site social media coverage and promotion

-manage and moderate community
-post relevant content, answer questions, acknowledge fans, encourage conversations
-police inappropriate responses, route questions to client when needed
-organize, create and spread daily social media content across channel
-research and implement strategies
-provide background and other necessary info for pitch support, including PowerPoint preparation
-track social insights and identify fluctuating trends of content on social channels