- Define user experience that reflect the brand's vision. Translate user and market trend into insight throughout all the touch points- from car to digital and services.
- Support advanced Artificial Intelligence product that is based on Voice User Interfaces (VUI). Apply A.I. technology to enhance in-car HMI interaction and emotional experience.

- Worked on a wide range of industrial products in categories such as professional power tools, housewares, consumer electronics, and medical equipment.
- Oversaw projects through from start to finish, generating ideas though rapid sketch and developing compelling 3D forms as well as 2D interfaces
- Collaborated with engineering, marketing, design and manufacturing

- Concept and design development through all phases of design process for a broad bandwidth of industries and clients - both consumer product design as well as automotive interiors
- Applying BMW’s brand experience to non-automotive industries, as well as bringing in valuable insights from Chinese marker to further inform parent company’s global perspective

Applied innovative technology, material and process in footwear design: wearable electronic textile, optic fiber fabric, and Shoemaker software.
Generated color-way options, material packages, printed graphic and textures

ACHIEVEMENT:
2011 Dean's List

ACHIEVEMENT:
2009 Finalist Winner & SparkChina Pioneer in Spark Awards International Design Competition
The design process is cited in Professor Bo Ouyang’s textbook, Autodesk Alias Design
http://www.sparkawards.com/2011/04/15/asianline/