Digital painting, illustration, social media and branding were my significant responsibilities.

Hired via Behance as a Graphic Designer for a consumer electronics brand, tasked with creating captivating social media and website creatives.
1. Utilised an extensive array of design tools such as Photoshop, Illustrator, and Figma to adeptly execute design projects for website and e-commerce platforms.
2. This involved crafting visually appealing and engaging designs to enhance the online presence and user experience on these platforms. Additionally, I actively contributed to the social media and Direct-to-Consumer (D2C) website team, collaborating closely to develop compelling visuals and user-friendly interfaces. Through my involvement in these areas, I consistently aimed to deliver high-quality designs that effectively communicated brand messaging and resonated with the target audience.

1. Creating various creatives for E-commerce platforms such as Flipkart, Amazon, Myntra, and more, covering aspects like product display (PD), recommended product display (RPD), store page, homepage widgets (HPW), ad widgets (AW), cross-sell, product notifications (PN), A+ content, and more. Additionally, I have worked on social media platforms, developing ads, posts, stories, GIFs, and campaigns.
2. Also possess expertise in web design (UI/UX), creating webpages for desktop and mobile, web banners with GIFs, and other related elements. Lastly, I have contributed to print media, including packaging design, newspaper ads, coupons, banners, and badges.

Promoted to Visual Design Specialist within a electronics manufacturing brand, tasked with spearheading product launches, crafting brand creatives, managing marketing initiatives, and providing leadership to the design team.
1. Led a team of 8 designers responsible for producing 400+ creatives monthly for product launches, social media, and website, contributing to a 15% increase in e-commerce and website sales.
2. Successfully managed and executed more than 20 product launches, achieving significant improvements in CTR from 1% to 4% and a conversion rate of 2.5%, resulting in sales exceeding 1 million+ units.
3. Collaborated closely with the industrial design team to develop innovative product designs.
4. Created mood/storyboards to conceptualise launch creatives and set the desired tone.
5. Generated fresh ideas, sketches, and strategies for impactful launch renders.
6. Developed engaging website pages for optimal user experience on both mobile and desktop.
7. Worked in tandem with the E-commerce and marketing teams to execute effective launch campaigns.

Graphic Design ,Web Design ,2D and 3D modeling ,Animation ,VFX ,Cinematography ,Photography