Juan Fonseca
Owner & Creative Director
Madrid, Spain
0034 627 140 499
be.net/jfonseca
I’m a brand and packaging designer with +15 years of experience that delivers effective design solutions tailored to your brand and business.
I help business in the food and drinks, healthcare and well-being spectrum market to have a more effective communication with their consumer to improve sales.
My services cover:
- Brand Creation & Identity. From simply brandmark design to defining the essential visual equities that will bring to life your brand and give it the right personality.
- Brand World. The creation of the visual brand language that will support the brand message: brand applications, typography, colour palette, imagery, brand key visual master for external communication applications, and POS touch points.
- Brand Extension. Expand an existing brand into other sectors without losing touch with existing visual brand equities and positioning.
- Packaging design. From stand-alone packaging design to complex packaging architecture for a brand’s packaging portfolio.
- Point of sale. Bring to life the brand and packaging design into different touch points: shelf barker, display units, counter glorifiers and behind the counter displays, and more.
Have a project to discuss? I would love to help your brand be where you dream of. Get in touch. I am looking forward to hearing all about it.
I help business in the food and drinks, healthcare and well-being spectrum market to have a more effective communication with their consumer to improve sales.
My services cover:
- Brand Creation & Identity. From simply brandmark design to defining the essential visual equities that will bring to life your brand and give it the right personality.
- Brand World. The creation of the visual brand language that will support the brand message: brand applications, typography, colour palette, imagery, brand key visual master for external communication applications, and POS touch points.
- Brand Extension. Expand an existing brand into other sectors without losing touch with existing visual brand equities and positioning.
- Packaging design. From stand-alone packaging design to complex packaging architecture for a brand’s packaging portfolio.
- Point of sale. Bring to life the brand and packaging design into different touch points: shelf barker, display units, counter glorifiers and behind the counter displays, and more.
Have a project to discuss? I would love to help your brand be where you dream of. Get in touch. I am looking forward to hearing all about it.
Work Experience
Jfonseca
Brand & packaging designer that delivers design solutions tailored to your brand & business.
I’m a brand and packaging designer with +15 years of experience that delivers effective design solutions tailored to your brand and business.
I help FMCG, healthcare and wellbeing orientated business to have a more effective communication with their consumer to improve sales.
My services cover:
- Brand Creation & Identity. From simply brandmark design to defining the essential visual equities that will bring to life your brand and give it the right personality.
- Brand World. The creation of the visual brand language that will support the brand message: brand applications, typography, colour palette, imagery, brand key visual master for external communication applications, and POS touch points.
- Brand Extension. Expand an existing brand into other sectors without losing touch with existing visual brand equities and positioning.
- Packaging design. From stand-alone packaging design to complex packaging architecture for a brand’s packaging portfolio.
- Point of sale. Bring to life the brand and packaging design into different touch points: shelf barker, display units, counter glorifiers and behind the counter displays, and more.
Have a project to discuss? I would love to help your brand be where you dream of. Get in touch. I am looking forward to hearing all about it.
I help FMCG, healthcare and wellbeing orientated business to have a more effective communication with their consumer to improve sales.
My services cover:
- Brand Creation & Identity. From simply brandmark design to defining the essential visual equities that will bring to life your brand and give it the right personality.
- Brand World. The creation of the visual brand language that will support the brand message: brand applications, typography, colour palette, imagery, brand key visual master for external communication applications, and POS touch points.
- Brand Extension. Expand an existing brand into other sectors without losing touch with existing visual brand equities and positioning.
- Packaging design. From stand-alone packaging design to complex packaging architecture for a brand’s packaging portfolio.
- Point of sale. Bring to life the brand and packaging design into different touch points: shelf barker, display units, counter glorifiers and behind the counter displays, and more.
Have a project to discuss? I would love to help your brand be where you dream of. Get in touch. I am looking forward to hearing all about it.
April 2019
- Present
Anthem Worldwide
Consumer Brands & Packaging Designer
A design content, branding and packaging company with offices in UK and US.
- Project development from concept to finish
- Superivisión of junior roles, art workers, illustrators and freelancers
- Brand guardian for some of the clients in the studio
- Connected packaging projects involving augmented reality or virtual reality consumer experience with QR Code, Shazam Code or Snapchat code
- Clients: Coca-Cola, AkzoNobel, Unilever and Pladis, among others
- Project development from concept to finish
- Superivisión of junior roles, art workers, illustrators and freelancers
- Brand guardian for some of the clients in the studio
- Connected packaging projects involving augmented reality or virtual reality consumer experience with QR Code, Shazam Code or Snapchat code
- Clients: Coca-Cola, AkzoNobel, Unilever and Pladis, among others
December 2017
- March 2019
London, United Kingdom
Creative Leap
Brand & Packaging Designer
A strategy, branding and packaging consultancy specialized in healthcare and wellbeing.
- Packaging design lead
- Project development from concept to finish
- Superivisión of junior roles, art workers, illustrators and freelancers
- Managing project timings, looking after the different resources and overseeing work from the beginning until the final stage
- Clients: 3M, Johnson & Johnson, Reckitt Benckiser and USP Zdrowie, among others
- Packaging design lead
- Project development from concept to finish
- Superivisión of junior roles, art workers, illustrators and freelancers
- Managing project timings, looking after the different resources and overseeing work from the beginning until the final stage
- Clients: 3M, Johnson & Johnson, Reckitt Benckiser and USP Zdrowie, among others
September 2015
- November 2017
United Kingdom
Interbrand
Brand & Packaging Designer
Branding consultancy with offices worldwide.
- Worked as part of the FMCG team, and guiding juniors and trainees in their work
- Project development from concept to finish
- Clients: GSK, Wrigleys and Efes Beverage Group among others
- Worked as part of the FMCG team, and guiding juniors and trainees in their work
- Project development from concept to finish
- Clients: GSK, Wrigleys and Efes Beverage Group among others
Present
United Kingdom
BrandMe
Packaging Designer
Independent brand and packaging consultancy.
- Project development from concept to finish
- Design of whole line of product for homecare, food and beverages
- Design implementation guidelines to develop the whole range of SKUs
- Supervisión of design implementation
- Clients: Sainsburys
April 2011
- December 2012
United Kingdom
Tjarks And Tjarks
Freelance Graphic Designer
A German-English design studio where I worked in different packaging projects for ALDI SÜD products for Germany and UK.
June 2011
- June 2011
London, United Kingdom
Webb DeVlam
Freelance Graphic Designer
A brand strategy and design consultancy with offices in London and Chicago. Working for London offices, I was involved in different packaging projects.
April 2011
- April 2011
London, United Kingdom
FutureBrand
Freelance Graphic Designer
As part of the consumer team at London offices, I was involved in the packaging design of a new product from the Norwegian brand, Wasa Biscuits.
January 2011
- February 2011
United Kingdom
Slice Design
Freelance Graphic Designer
A design studio based in London where I worked in a packaging project for Kirkland Signature, a US brand. The brief asked to design a seasonal packaging for one of their crackers brands.
December 2010
- December 2010
London, United Kingdom
Biles Inc
Freelance Graphic Designer
A design studio based in London where I worked in different packaging projects for clients like Tesco, Targus, Nestlé and Superdrug.
September 2011
- December 2011
United Kingdom
Nico Benedict Studio
Freelanca Graphic Designer
A motion graphic and branding studio based in Buenos Aires that works with well know broadcasting brands and other kind of clients. I worked as a freelancer with this studio in branding projects and company brochures.
July 2008
- July 2011
Buenos Aires, Argentina
NSB
Graphic Desginer
An integrated communications agency where I was in charge of designing the internal communications for Coca-Cola Argentina as well as corporate branding and packaging for other clients.
September 2008
- July 2011
Argentina
Pierini Partners
Graphic Designer
This studio mixes corporate and consumer branding. I joined when Adrian Pierini started this agency and I focused on consumer and worked with Cadbury, ABInbev, Unilever & Sherwin Williams.
June 2007
- September 2008
Buenos Aires, Argentina
Suma3
Graphic Designer
A middle-weight agency based in Argentina, with offices in Chile and Mexico, that works with small and big clients developing integrated communications. I worked in the development of direct marketing communications and brochures for brands like HSM Group, Microsoft and Intel, among others.
October 2005
- June 2007
Buenos Aires, Argentina
Education
Universidad De Buenos Aires (UBA)
Postgraduate Actualization Program, Corporate Identity & Branding
April 2009
- November 2009
Buenos Aires, Argentina
Universidad De Buenos Aires (UBA)
Graphic Designer
March 2001
- November 2006
Buenos Aires, Argentina
Languages
Español (Native),
English (Advanced),
Awards
Skills
Advertising,
Branding,
Brochures,
Illustrator,
Packaging,
Photoshop,