Juan Fonseca

Owner & Creative Director

Madrid, Spain
I’m a brand and packaging designer with +15 years of experience that delivers effective design solutions tailored to your brand and business.

I help business in the food and drinks, healthcare and well-being spectrum market to have a more effective communication with their consumer to improve sales.

My services cover:

- Brand Creation & Identity. From simply brandmark design to defining the essential visual equities that will bring to life your brand and give it the right personality.

- Brand World. The creation of the visual brand language that will support the brand message: brand applications, typography, colour palette, imagery, brand key visual master for external communication applications, and POS touch points.

- Brand Extension. Expand an existing brand into other sectors without losing touch with existing visual brand equities and positioning.

- Packaging design. From stand-alone packaging design to complex packaging architecture for a brand’s packaging portfolio.

- Point of sale. Bring to life the brand and packaging design into different touch points: shelf barker, display units, counter glorifiers and behind the counter displays, and more.

Have a project to discuss? I would love to help your brand be where you dream of. Get in touch. I am looking forward to hearing all about it.

Work Experience

Jfonseca

Brand & packaging designer that delivers design solutions tailored to your brand & business.

I’m a brand and packaging designer with +15 years of experience that delivers effective design solutions tailored to your brand and business.

I help FMCG, healthcare and wellbeing orientated business to have a more effective communication with their consumer to improve sales.

My services cover:
- Brand Creation & Identity. From simply brandmark design to defining the essential visual equities that will bring to life your brand and give it the right personality.
- Brand World. The creation of the visual brand language that will support the brand message: brand applications, typography, colour palette, imagery, brand key visual master for external communication applications, and POS touch points.
- Brand Extension. Expand an existing brand into other sectors without losing touch with existing visual brand equities and positioning.
- Packaging design. From stand-alone packaging design to complex packaging architecture for a brand’s packaging portfolio.
- Point of sale. Bring to life the brand and packaging design into different touch points: shelf barker, display units, counter glorifiers and behind the counter displays, and more.

Have a project to discuss? I would love to help your brand be where you dream of. Get in touch. I am looking forward to hearing all about it.
April 2019 - Present

Anthem Worldwide

Consumer Brands & Packaging Designer

A design content, branding and packaging company with offices in UK and US.
- Project development from concept to finish
- Superivisión of junior roles, art workers, illustrators and freelancers
- Brand guardian for some of the clients in the studio
- Connected packaging projects involving augmented reality or virtual reality consumer experience with QR Code, Shazam Code or Snapchat code
- Clients: Coca-Cola, AkzoNobel, Unilever and Pladis, among others
December 2017 - March 2019 London, United Kingdom

Creative Leap

Brand & Packaging Designer

A strategy, branding and packaging consultancy specialized in healthcare and wellbeing.
- Packaging design lead
- Project development from concept to finish
- Superivisión of junior roles, art workers, illustrators and freelancers
- Managing project timings, looking after the different resources and overseeing work from the beginning until the final stage
- Clients: 3M, Johnson & Johnson, Reckitt Benckiser and USP Zdrowie, among others
September 2015 - November 2017 United Kingdom

Interbrand

Brand & Packaging Designer

Branding consultancy with offices worldwide.
- Worked as part of the FMCG team, and guiding juniors and trainees in their work
- Project development from concept to finish
- Clients: GSK, Wrigleys and Efes Beverage Group among others
Present United Kingdom

BrandMe

Packaging Designer


Independent brand and packaging consultancy.
- Project development from concept to finish
- Design of whole line of product for homecare, food and beverages
- Design implementation guidelines to develop the whole range of SKUs
- Supervisión of design implementation
- Clients: Sainsburys
April 2011 - December 2012 United Kingdom

Tjarks And Tjarks

Freelance Graphic Designer

A German-English design studio where I worked in different packaging projects for ALDI SÜD products for Germany and UK.
June 2011 - June 2011 London, United Kingdom

Webb DeVlam

Freelance Graphic Designer

A brand strategy and design consultancy with offices in London and Chicago. Working for London offices, I was involved in different packaging projects.
April 2011 - April 2011 London, United Kingdom

FutureBrand

Freelance Graphic Designer

As part of the consumer team at London offices, I was involved in the packaging design of a new product from the Norwegian brand, Wasa Biscuits.
January 2011 - February 2011 United Kingdom

Slice Design

Freelance Graphic Designer

A design studio based in London where I worked in a packaging project for Kirkland Signature, a US brand. The brief asked to design a seasonal packaging for one of their crackers brands.
December 2010 - December 2010 London, United Kingdom

Biles Inc

Freelance Graphic Designer

A design studio based in London where I worked in different packaging projects for clients like Tesco, Targus, Nestlé and Superdrug.
September 2011 - December 2011 United Kingdom

Nico Benedict Studio

Freelanca Graphic Designer

A motion graphic and branding studio based in Buenos Aires that works with well know broadcasting brands and other kind of clients. I worked as a freelancer with this studio in branding projects and company brochures.
July 2008 - July 2011 Buenos Aires, Argentina

NSB

Graphic Desginer

An integrated communications agency where I was in charge of designing the internal communications for Coca-Cola Argentina as well as corporate branding and packaging for other clients.
September 2008 - July 2011 Argentina

Pierini Partners

Graphic Designer

This studio mixes corporate and consumer branding. I joined when Adrian Pierini started this agency and I focused on consumer and worked with Cadbury, ABInbev, Unilever & Sherwin Williams.
June 2007 - September 2008 Buenos Aires, Argentina

Suma3

Graphic Designer

A middle-weight agency based in Argentina, with offices in Chile and Mexico, that works with small and big clients developing integrated communications. I worked in the development of direct marketing communications and brochures for brands like HSM Group, Microsoft and Intel, among others.
October 2005 - June 2007 Buenos Aires, Argentina

Education

Universidad De Buenos Aires (UBA)

Postgraduate Actualization Program, Corporate Identity & Branding

April 2009 - November 2009 Buenos Aires, Argentina

Universidad De Buenos Aires (UBA)

Graphic Designer

March 2001 - November 2006 Buenos Aires, Argentina

Languages

Español (Native),
English (Advanced),

Awards

Dba

Silver Design Effectiveness Award for Inovox Express

2018

Skills

Advertising, Branding, Brochures, Illustrator, Packaging, Photoshop,