• Led design of webpage for "Small is Big" campaign, a local San Diego Shop Small Saturday event, from concept development to spec delivery
• Created low- to high-fidelity responsive wireframes, prototypes, UI designs and spec documents for various microsites, lead-gen landing pages, online "Dealmaker" loan application portal, email-templates, and corporate site webpages including a blog and resource center
• Mocked up working prototype for internal servicing dashboard to provide account reps with in-depth view of borrower accounts
• Designed and prototyped new search and filter functionality for borrower portal transaction history
• Designed promotional direct mail marketing material including buckslips, promotional letters, newspaper ads, eBooks, credit cards, and calendar magnets
• Researched and mocked up a redesign of the online "Dealmaker" loan application process to consolidate communication between loan specialists and loan applicants
• Developed a new corporate site navigation structure to accommodate increasing number of pages
• Consolidated all branding and design styles into a general company style guide

• Coordinated with marketing department to create and design direct mail letters, email templates, landing pages, trade show banners, and one-page informational flyers for lead generation
• Brainstormed sketches and wireframes for a corporate site redesign
• Conceptualized and designed eBook with marketing department to distribute online through blogs, social media, and the corporate website

"Sports Facilities manages over 100 facilities on the UCSD campus. Working in close conjunction with Intercollegiate Athletics, Recreation, student and staff organizations, and the community, Sports Facilities provides maintenance, scheduling and support services for special events that improve the quality of life on campus."

As the graphics assistant at the Sports Facilities office, I create all of the digital and physical marketing material for the on-campus Peet's Coffee & Tea branch, Sports Facilities sponsored events, and other RIMAC Arena/Annex events.

Completed Projects:
• Designed a 3-section digital display layout shown at Peet's Coffee & Tea to relay important information, news, and shop hours to daily visitors
• Created a new 6'x8' menu board design for UCSD Concessions to be permanently displayed at RIMAC Arena concessions stand
• Re-branded UCSD Concessions with a new logo utilizing hints of the school mascot (King Triton) and school colors to be used for work shirts
• Produced a new Peet's Coffee & Tea gift card design approved for use by Peet's headquarters

• Assisted in the design of webpages and marketing e-mails, implementing the use of a grid system and visual hierarchy principles
• Conceptualized storyboards in Adobe Illustrator for driver’s education informational videos, incorporating live film clips and animated graphics to be used
• Designed corporate e-learning courses for client in Illustrator and transplanted layouts into animated Powerpoints
• Translated desktop designs into mobile-friendly layouts for landing pages, and subsequent webpages

Minor: Business

User Experience Design Immserive