Jeremy Haunschild
Art Director
Boston, MA, USAHi, I’m Jeremy. For a while now I’ve been working in and around the creative and cultural space for consumer goods, from electronic music machines and DJs to sneakers and athletes. I have a passion for digging into new creative problems, finding the human truths behind a brand and its products, and finding unique and unexpected ways to tell those stories.
I’ve helped build new brands and start in-house creative departments at existing ones. I’ve been involved at every stage— from initial concepts and campaign strategy to presenting and winning support for new ideas to directing content creation through final execution for global campaigns spanning every type of media and channel.
Mostly I just love being a creative, whatever that means for the moment.
I’ve helped build new brands and start in-house creative departments at existing ones. I’ve been involved at every stage— from initial concepts and campaign strategy to presenting and winning support for new ideas to directing content creation through final execution for global campaigns spanning every type of media and channel.
Mostly I just love being a creative, whatever that means for the moment.
Work Experience
Reebok
Creative Director, Brand
Built and let the transition and implementation of a full-service in-house creative agency with 30 collaborators and direct reports, from strategy through delivery
Led a team of multi-disciplinary creatives on major brand initiatives as well as seasonal and product campaigns
Led a team of multi-disciplinary creatives on major brand initiatives as well as seasonal and product campaigns
September 2021
-
Massachusetts, United States
Reebok
Associate Digital Creative Director
• Concepted, directed and executed global creative for seasonal and commercial campaigns
• Worked with cross-functional teams to develop strategic approach to digital consumer journeys and create unique storytelling opportunities
• Worked with cross-functional teams to develop strategic approach to digital consumer journeys and create unique storytelling opportunities
January 2019
- September 2021
Massachusetts, United States
Freelance + Contract
Art Director
• Clients include PUMA, Tracksmith, Dick’s Sporting Goods.
• On-set photo art direction, project management and production.
• Full-service design, production and asset development.
• Retail environment concept and design.
• On-set photo art direction, project management and production.
• Full-service design, production and asset development.
• Retail environment concept and design.
July 2014
- January 2019
Massachusetts, United States
Puma
Art Director, Internal Creative Agency
• Concept, develop, and execute brand creative and advertising campaigns spanning above-the-line media, digital, retail, environmental and special events, focused mainly on performance and lifestyle marketing.
• Work cross-functionally with marketing and channel managers, strategists, copywriters, project managers and external agencies/producers.
• Collaborate with creative and production teams to plan and execute still and video shoots, acting as creative liaison to outside creative and digital agencies throughout their campaign development processes.
• Work cross-functionally with marketing and channel managers, strategists, copywriters, project managers and external agencies/producers.
• Collaborate with creative and production teams to plan and execute still and video shoots, acting as creative liaison to outside creative and digital agencies throughout their campaign development processes.
October 2007
- July 2014
Massachusetts, United States
InMusic
Senior Designer
• Define the foundation and standards for multiple brands’ visual identity including packaging, web and on product branding.
• Concept, design and direct production for vertical, product-focused print advertising.
• Design trade show graphics, software UI design, and special event collateral.
• Concept, design and direct production for vertical, product-focused print advertising.
• Design trade show graphics, software UI design, and special event collateral.
July 2004
- October 2007
Rhode Island, United States
Texas Tech
Instructor, Design + Communications
• Instructor for Motion Graphics and Portfolio courses, art direction for over 50 senior-level design students.
• Develop professional demonstrations and lectures Lecture on professional development, design and motion graphics theory and production.
• Exhibition design management.
• Develop professional demonstrations and lectures Lecture on professional development, design and motion graphics theory and production.
• Exhibition design management.
August 2002
- June 2003
Lubbock, Texas, United States
Education
Awards
Skills
Art Direction,
Creative Direction,
Photography,
Project Management,
Retouching,
Production Skills
• Proficient with all creative suite products.
• Digital studio photography and photo retouching for both product and lifestyle imagery.
• Developing pitch presentation materials.
• Working with contract teams to plan and execute photo and film production.
• Developing and implementing brand design and production standards and practices.
• Experience with digital marketing CMS and social media design standards.
• Experience with offset printing process and working with printers internationally.
• Digital studio photography and photo retouching for both product and lifestyle imagery.
• Developing pitch presentation materials.
• Working with contract teams to plan and execute photo and film production.
• Developing and implementing brand design and production standards and practices.
• Experience with digital marketing CMS and social media design standards.
• Experience with offset printing process and working with printers internationally.