Jenny Rhodes

Creative Director

Salt Lake City, UT, USA
Skilled in multiple aspects of art direction and design from the conceptualization stage to the final production. Able to create award-winning advertising as well as knowledgeable in all technical aspects of pre-press and the printing process. Extensive experience managing multiple projects including corporate identity and branding, directing photo shoots, conceptualizing and managing video production and overseeing workflow from start to finish. Skilled in technical and creative writing, copyediting and proofreading and have overseen the creation of marketing materials ranging from technical manuals to promotional campaigns. Expertise in marketing to customers through social media including blogs, social networking, and Twitter as well as generating mass emails and printing bulk-mail advertising. Responsible for managing staff including freelance talent and consultants and able to work with various departments from marketing to technical engineers. Expertise in InDesign, Photoshop, Illustrator, Dreamweaver, Flash and Microsoft Office. Creative, self-motivated and technically proficient director with excellent time-management, organizational and presentation skills. Able to perform under demanding deadlines while meeting budget restrictions in a team environment.

Work Experience

TechEd Collective

Senior Designer/Consultant

I am currently the principal for TechEd Collective as well as an adjunct professor for Stevens-Henager College. I have over 5 years of experience developing curriculum and creating content for synchronous and asynchronous learning situations. My experience includes creating objectives, metrics for measuring objectives, class syllabi, class assignments, assessments, lessons and all content for over 20 classes. Lectures have included interactive powerpoint presentations, recorded tutorials, webinars and the old-fashioned lecture from the podium.
January 2013 - Present United States

Stevens-Henager College

Adjunct Faculty

I teach classes and develop curriculum for a variety of courses in the graphic arts and marketing program for Stevens Henager College. I teach classes on campus as well as deliver online and responsibilities include creating assignments as well as recording lectures for asynchronous learning environments. I teach all of the software programs in the Adobe Creative Suite as well as design theory classes including typography, color theory, layout design and information design.
January 2012 - Present United States

Back To Basics

Creative Director

Responsible for creation of marketing materials for 50+ individual products as well as all printed materials for 4 product lines. Duties include conceptualization and production of company catalog, product packaging and corporate website as well as defining and maintaining the Back to Basics Brand. Responsible for creating sales materials which include power point presentations, overseeing designers and freelance talent, updating product database, defining and enforcing corporate identity with various vendors including Disney, Target, Wal-Mart and Kohl’s. Responsible for magazine advertising, writing and editing all copy associated with individual product lines, photography, logo design and establishing and tracking marketing budgets.
July 2003 - August 2006 Utah, United States


Weber State University

Double Major - Communication/English

May 1996 Ogden, Utah, United States

Stevens-Henager College


September 2009 Salt Lake City, Utah, United States


AIGA - The Professional Association For Design

Top 100 - Back to Basics Catalog



Adobe Illustrator, Adobe Photoshop, Dreamweaver, Editing, Flash, Instructor, Social Networking, Writing, Adobe Indesign, Art Direction, Articulate, Budgets, Captivate, Computer Skills, Curriculum Development, Graphic Design, Microsoft Office, Print Production, Project Management, Public Speaking, Training, Vdeo Production, Webinars,