jenny lloyd

collage artist // graphic + digital designer

Amsterdam, Netherlands
Hi, I’m Jenny, a collage artist, illustrator and visual designer from the UK. Having lived in various cities across Europe since I graduated with a BA (hons) Illustration degree from Falmouth School of Art, I have over seventeen years experience working as both a freelance and full-time illustrator and digital designer. I've now been living happily in Amsterdam for the last three years, where I take on freelance design commissions as a branding, graphic and website designer – and social media manager – for small local businesses, as well as creating custom collage pieces for album art and book covers. I've also worked remotely for Akamuti Skincare since 2010 as a graphic and packaging designer, and create my own personal collage works, prints of which you can find in various galleries and shops online. Email me at hello@jennylloyd.pictures with any queries, ideas, collaborations or commissions. Thanks for your interest!

"Jenny is a superb illustrator and designer. We've worked with Jenny for many years and she always comes up with beautiful designs for our packaging. She always understands the concepts and briefs that we request and she never fails to beautifully interpret them in her artwork. We are in love with them all! Looking forward to many more collaborations in the future. Thank you Jenny!"
– Lindsey Hedges, Creator and Owner of Akamuti Skincare

Specialities: collage art, illustration, graphic, branding and digital design, website design, packaging, book cover, promotional, poster, greetings card and surface pattern design, advertising, editorial illustration, and social media content generation and brand awareness.

Work Experience

Jenny Lloyd: Pictures

collage artist // graphic + digital designer

Since graduating from the BA (hons) Illustration course at Falmouth School of Art in 2004, I have worked both freelance and full-time for a wide range of international clients as an illustrator and graphic and digital designer. Around three years ago I moved away from London (and my previous illustrative style) to Amsterdam, where I have now created a portfolio of collage art, alongside completing a growing number of freelance visual design commissions for both local and international clients.
July 2004 - Netherlands

Education

University College Falmouth

BA (hons) Illustration

October 2001 - July 2004 Falmouth, United Kingdom

Skills

Adobe Illustrator, Adobe Illustrator, Advertising, Book Cover Design, Branding, Collage, Collage Art, Digital Art, Digital Design, Editorial Illustration, Graphic Design, Greetings Card Design, Illustration, Logo Design, Logos And Branding, Packaging Design, Photography, Print Design, Surface Pattern Design,

testimonials

“Jenny's work is superb. She's fun to work with, great value and delivers great results. I would not hesitate to hire her whenever I have an illustration job. The first job Jenny did for me, a personal family illustration, was brilliant, and always gets compliments whenever people see it. Based on that, I hired her to work on a company logo and again she came up with something that elicits admiring comments. Jenny is excellent at somehow taking what can be a vague brief and generating ideas, then taking the feedback received and coming up with the finished product very quickly.”
Kenneth Yau, Content Strategy Consultant, Baddit Ltd.

“I found out about Jenny Lloyd’s work when Warner/Walk Worthy chose her to design the cover for the hardback edition of my first book, “Plenty Good Room.” I still get compliments all the time on that beautiful illustration. When my new publisher at Plenary asked me to collaborate with her about the cover for my upcoming novel, “The Other Sister” I asked right away if we could work with Jenny again. Jenny incorporated our ideas and came up with a beautiful, inviting cover that we are very pleased with for “The Other Sister.” I love Jenny’s work because her style is fresh and feminine and the vibrant color palette she uses ensures that my books stand out on any bookstore shelf. Her delicate illustrations brand my book covers with a unique, memorable style and I hope to work with Jenny again very soon.”
Cheri Paris Edwards, Novelist

“Jenny is a highly accomplished digital illustrator. Her work is strikingly modern, but with wonderfully gentle, warming colour and brimming over with Japanese and Scandinavian influence. Highly recommended!”
Becca Thorne, Illustrator

“Jenny was given a short brief to design a print for fabric and she quickly and efficiently provided us with varied and creative interpretations of the brief. She was flexible and easy to work with, listened carefully to our ideas and effectively incorporated them into the design. Jenny was excellent value for money and we would definitely work with her again.”
Jude Long, Kisci Haz Homeware

illustration // visual design

Packaging and Visual Design
My longest-running (and still current) client is Lindsey Hedges, founder of Akamuti Skincare – akamuti.co.uk – with whom I have developed a highly rewarding and warm working relationship over the last ten years. For her I have created a logo design, custom infographics, posters and promotional materials, website assets and event graphics, as well as packaging design and product mockups for over 300 skincare product labels. If you'd like to find out more about my continuing work for Akamuti, please visit ow.ly/jSK830cOq2L.

Editorial Illustration
My editorial pieces have featured in various international publications, including the Radio Times, Highlife Magazine, Advanced Photoshop, Photoshop Creative, Sunrise, MacUser, Her Nashville, My Weekly, London Loop, and Candis magazines.

Book Cover Design
My illustrations have featured on the covers of books by various fiction authors, including Anna McPartlin, Cheri Paris Edwards and Alison Bond. Most recently I also completed a cover illustration and three full-page interior illustrations for the upcoming 'Rebel Witch' by Kelly-Ann Maddox, from Watkins Publishing; but in the past I have also worked with Penguin Books, Random House, Warner Books, Plenary Publishing and Little Brown.

Greetings Card Design
My greetings card designs and selected portfolio illustrations have been licensed internationally to several outlet and/or internet-based greetings companies, including Hallmark, Vanilla Publications, Blue Frog Cards and Moo.

I also undertake work for independent clients on varying illustration commissions, branding, logo design, graphic and website design. Clients have included Grounded Festival, De IJsmakerij, De Noordermarktkantine, La La Ijs, Little Wonder, Design Sensation, Barreworks, Kenneth Yau, Luminous Arts, Kisci Haz, Tim & Sheila Stone, Baddit Ltd. and the Bright Agency.

digital ecommerce designer

Murad Europe Limited | February 2013 – November 2017

• Developed and delivered innovative, brand-aligned graphic design solutions, on-brief and within agreed timescales
• Gained an excellent understanding of graphic and digital design techniques, including print, web and HTML email design
• Comfortable with consistently applying corporate identity within strict brand guidelines
• Employed a creative, enthusiastic and proactive approach to problem-solving, both independently and within the design and marketing team.