Showcase & Discover Creative Work

Jennie Jacobs

Marketing Manager, Creative Director

Santa Barbara, CA, USA
Graphic designer, illustrator, cat lady, booze hound.

Work Experience

Sansum Clinic

Marketing Manager and In-House Designer

Lead all marketing and communications efforts for Sansum Clinic and the Cancer Center of Santa Barbara - an organization of 25 locations, 200 physicians and more than 30 specialities. Manage the organization’s reputation, sales, fundraising and patient communications through strategy development, art direction, design and more.

•Website and online presence management including, social media, copywriting, site edits, project management, optimizations in search and user interface, site architecture development and online reputation management.

•Direct social media strategy and manage social campaigns for content, frequency and creative. Manage follower interactions.

•Lead strategy and execution of SEO and paid search for all platforms to boost online web rankings and positive presence.

•Online paid search set-up and management - manage budgets, track analytics for online pay per click campaigns, including social media advertising.

•Sole in-house designer and art director - supporting a wide range of graphics needs for both print and web, including design software trainings for staff.

•Manage, design and produce content for Email marketing campaigns.

•Produce and manage direct mail pieces sent to thousands of patients - manage HIPPA regulated patient lists, adhering to regulation and privacy laws.

•Editor of OnCenter magazine mailed to over 18,000 households quarterly. Contributing writer and project manager.

•Associate Editor of Good Health and Good Health Kids magazines mailed to over 90,000 households quarterly. Art direction, deadline management and copy editing for contributing writers, photographer, etc.

•Event coordination and marketing, including event design, for a variety of educational and fundraising events

•Responsible for the management and training of two team members.

•Oversee and manage staff members and numerous independent contractors and vendors.
July 2013 - Present California, United States

Santa Barbara City College

Adjunct Faculty - Graphic Design

Adjunct Faculty for Media Design, a concept-based course which explores the fundamental elements, principles, and applications of two-dimensional design for print and screen-based media. Facilitate the learning of programs and design fundamentals, in the context of course assignments and lectures. Software instruction includes Adobe InDesign, Illustrator, Photoshop. Create course assignments and tutorials.
August 2013 - Present California, United States

Web Marketing Therapy

Marketing Manager / Visual Communications

Marketing project management and art direction for client accounts to produce effective branding and web marketing strategies that are unique and on purpose for the customer’s business and branding needs.

• Marketing plan strategy and development for clients based on analysis, research and expertise in web marketing best practices.

• Full branding and identity development including: social media marketing designs, web site development and creative/art direction for site development, logo designs, full stationary packages, marketing collateral such as brochures and trade show signage, custom illustrations, custom PowerPoint slideshow creation and more.

• Copywriting for a range of marketing needs, including creative idea development, blogging, articles,press releases, design briefs, art direction, and copy for a range of web use such as tagline development,website and collateral messaging and more.

• Marketing training - social media, branding, and blog trainings and educational collateral development for clients and students. Includes workshops, one-on-one client, and team trainings for clients and

• Management and maintenance of client Pay Per Click (PPC) accounts and analytics reporting.
August 2010 - July 2013 California, United States

Education

Santa Barbara City College

Certificate in Graphic Design

May 2010 Santa Barbara, California, United States

Sonoma State University

Bachelor of Arts, Psychology

May 2006 Rohnert Park, California, United States

Skills and Achievements

Adobe Creative Suite: Illustrator, InDesign, Photoshop, Bridge, Acrobat Pro, and Dreamweaver.

SEO, Analytics Reporting and Paid Search

SOMA Showcase 2010 Ad Campaign Award Winner, Children’s Book Award Winner, Excellence in Media Design Award Winner

Volunteer - AIGA Santa Barbara, Board of Directors, Communications Director

January 2011 – Present

Works with the Board of Directors to create educational, inspirational and networking events for professionals in the local design community. Responsible for developing and managing the marketing strategy for the organization including: media relations, social media marketing management, community outreach, Email marketing support, web management and more.

Volunteer Work- American Heart Association, Heart Ball Committee Member

American Heart Association, Heart Ball Committee Member,
January 2014 – Present

•Volunteer of the Month, May 2015

•Raise funds and awareness for the annual AHA Heart Ball. Designed and branded all collateral for the 2015 Heart Ball including invitations, signage, web graphics, etc.