Jean Soto

Art Director

Santo Domingo, Dominican Republic
An award-winning multidisciplinary designer with over 5.5 years of experience at top-notch agencies like Ogilvy and BBDO, specializing in branding, logo design, art direction, and advertising. My work is all about creating captivating brand experiences that resonate with audiences and forge lasting emotional connections. I've directed numerous successful advertising campaigns, skillfully blending creative concepts with strategic insights for impactful results. Always keeping up with the latest industry trends and technologies, I deliver innovative solutions that elevate both established brands and startups. With a highly creative and out-of-the-box mindset, I continually refine my craft and eagerly anticipate the next creative challenge. Let's create something amazing together!

Work Experience

Ogilvy Dominicana

Art Director

- Developed modern, minimalist brand guidelines, ensuring consistency across all marketing materials and visual touchpoints.
- Collaborated with team members to create cohesive and impactful advertising campaigns that engaged target audiences.
- Directed photoshoots and video productions, collaborating with photographers, videographers, and talent, while also overseeing the design and production of high-quality assets for various media channels.
- Mentored and managed graphic designers, fostering skill development, growth, and a collaborative work environment.
April 2022 - Present Santo Domingo, Dominican Republic

Pages Bbdo

Sr. Visual Designer

- Upgraded brand identities with modern and future-proof visual communication strategies.
- Developed creative concepts and executed visually stunning designs for multi-channel advertising campaigns.
- Produced high-quality assets such as billboards, transit ads, and social media graphics while collaborating closely with external vendors.
- Fostered strong client relationships by providing strategic design recommendations that align with project objectives
- Successfully managed multiple projects with attention to detail and tight deadline requirements.
October 2019 - April 2022 Santo Domingo, Dominican Republic

Compass Audiovisual

Graphic Designer

- Developed visually compelling digital advertising campaigns for social media platforms to create engaging content.
- Assisted in the development of style guides and design templates to streamline production processes and maintain brand consistency across various projects
- Conceptualized and executed branding and logo designs for various brands, ensuring consistency across all touchpoints and effectively communicating brand values and messaging.
July 2018 - October 2019 Santo Domingo, Dominican Republic

Education

Altos De Chavon School Of Design

Visual Comunication Major

September 2015 - May 2018 Santo Domingo, Dominican Republic

Brother Escuela De Creativos

Integral Creativity

October 2019 - April 2022 Santo Domingo, Dominican Republic

Languages

Spanish (Native),
English (Fluent),

Awards

Luum Awards

Silver - "El Peso del Bullying" - Child Rights Education And Awareness Category / Luum Awards

2023

Luum Awards

Silver - "El Peso del Bullying" - Civic Values Category / Luum Awards

2023

Luum Awards

Silver - "El Peso del Bullying" - Diversity And Inclusion Category / Luum Awards

2023

Luum Awards

Silver - "El Peso del Bullying" - PR & CRM Category / Luum Awards

2023

La Vara Creative Awards

Bronze - "El Peso del Bullying" - Category / La Vara Creative Awards

2023

La Vara Creative Awards

Bronze - "El Peso del Bullying" - Health and Pharma Category / La Vara Creative Awards

2023

La Vara Creative Awards

Bronze - "El Peso del Bullying" - Social Responsability Category / La Vara Creative Awards

2023

La Vara Creative Awards

Silver - "El Peso del Bullying" - Design Category / La Vara Creative Awards

2023

Effie Awards

Gold - "Doble carácter, Doble Reserva" - Alcoholic Beverages Category / Effie Awards

2022

Effie Awards

Gold - "Un Éxito Leyendario" - Sustained Success Category / Effie Awards

2022

Effie Awards

Silver - "Un Éxito Leyendario" - Alcoholic Beverages Category / Effie Awards

2022

Young Lions

Shortlist - Design Category / Young Lions Awards

2022

Young Lions

Shortlist - Digital Category / Young Lions Awards

2022

La Vara Creative Awards

Bronze - "Somos Asi Porque Somos de Aqui" - Craft Category / La Vara Creative Awards

2021

La Vara Creative Awards

Gold - "Lo que Realmente Aportas" - Direct Category / La Vara Creative Awards

2021

La Vara Creative Awards

Gold - "Lo que Realmente Aportas" - Live Experience or Activations Category / La Vara Creative Awards

2021

La Vara Creative Awards

Gold - "Lo que Realmente Aportas" - Live advertising and events Category / La Vara Creative Awards

2021

La Vara Creative Awards

Gold - "Lo que Realmente Aportas" - Media Category / La Vara Creative Awards

2021

La Vara Creative Awards

Gold - "Lo que Realmente Aportas" - Social Responsability Category / La Vara Creative Awards

2021

La Vara Creative Awards

Gold - "Equal Avatar" - Student Category / La Vara Creative Awards

2021

La Vara Creative Awards

Silver - "Lo que Realmente Aportas" - Using Events & Actions Category / La Vara Creative Awards

2021

Effie Awards

Bronze - "Somos Asi Porque Somos de Aqui" - Alcoholic Beverages Category / Effie Awards

2021

Effie Awards

Gold - "Stairway to Heaven" - Sustained Success Category / Effie Awards

2021

Effie Awards

Gold - "Lo que Realmente Aportas" - Media Innovation Category / Effie Awards

2021

Effie Awards

Silver - "Lo que Realmente Aportas" - Low Budget Category / Effie Awards

2021

Effie Awards

Silver - "Lo que Realmente Aportas" - Media Content & Partnership Category / Effie Awards

2021

Effie Awards

Silver - "Lo que Realmente Aportas" - Media Idea Category / Effie Awards

2021

Skills

Advertising, Art Direction, Branding, Corporate Identity, Graphic Design, Logo, Marketing, Photography, Print, UI/UX, Web Design,