- Conceptualising and writing copy on TTL campaigns for local and international brands including Knorr, Hansa, Omo, Spekko, Absolut Elyx, Blue Band, Weet-Bix, Prudential, Nestle, GWK, Vital, Botanist, Single Batch and MINI.
- Guiding interns and junior copywriters creatively.
- Overseeing ideas and copy of junior copywriters from briefing to final presentation.

- Conceptualising and writing copy for integrated brand, product and sales campaigns.
- Responsible for day-to-day copy jobs and copy checking as well as writing long copy for digital newsletters, press releases and brochures.
- Concept creation for events like club openings and product launches.

- Managed the production of bi-monthly customer magazine from planning to print: led a team of four, liaised with printers.
- Drove the editorial: drew up content lists, edited and wrote articles, assisted with briefs for freelance writers, managed editorial budget, represented magazine at media events.
- Handled client relationship: managed client feedback, presented book list, ensured every page had client sign-off.

– Responsible for the planning and production of the JD Club A and B Magazines, monthly customer magazines part of customer loyalty programme for JD Group.
– Decided overall direction and content of magazines.
– Managed design staff and editorial staff.
– Tracked monthly promotions and monitored advertising.
– Handled client relationship.

– Drove the editorial process: wrote features, edited, copy checked, commissioned writers and drew up briefs.
– Oversaw production: drew up flat plans, set up cover shoots, managed editorial budget, checked colour proofs and printer’s proofs and signed off for print.

– Feature writing and photography for all Trade Magazine titles including African Leader, TLC, Cape Town Discovered, Kulula Mag, Khanya, Fine Living and Global Trade.

Wrote features, chased deadlines, subbed, did proof reading and photography for all titles – Caravan and Outdoor Life, SA 4x4 and Leisure Boating.

– Wrote for SX, a weekly features magazine for expat Australians, New Zealanders and South Africans.
- Chased own leads, wrote four features a month, conducted interviews with personalities, theatre and film reviews, proof reading.

Majors: English and Psychology
Other subjects: Political Science, Philosophy, Sociology

Subjects: English (A), Latin, Art, Biology, Geography, Afrikaans