Jayme Robinson

Design Director

New York, NY, USA
A multidisciplinary hands-on communications designer & director with a strong history in beauty, fashion and CPG – A deep expertise in luxury, mass, and everything in-between – Conceptual and clean graphic communicator focusing on branding, packaging, retail environments and specialty print projects. 20 years with small startups and fortune 500 alike.

Work Experience

Bolds Creative

Creative Director

• Direct, mentor and collaborate with 3 art directors, 12 designers and 2 project managers
• Maintain & evolve client brand aesthetics and guidelines, attend weekly client meetings
• Manage timelines and budgets, liaison with clients, vendors and freelance support
• Evolve agency brand vision, talent and culture
• Stay on top of trends in design and beauty, new materials and processes
• Advance expertise in design and production of store design and retail environments

Brands: The Body Shop, Boots, Eau Thermale Avène, Essie, Keihl’s, Klorane, Lancôme, L’Oreal, Luxury Beauty Store, MyspaceNYC Real Estate, Pierre Fabre, Urban Decay
November 2013 - November 2018 New York, United States

Bliss

Art Director

• Develop and manage production schedule and design for catalog and direct mail
• Responsible for U.S. spa visual merchandising and planograms
• Art direct photoshoots, own and maintain artwork database
• Design retail and spa graphics, fixturing, and advertising worldwide
• Manage printers, retouchers, freelance designers, copywriters and illustrators
• Create color standards, design packaging, and oversee press approvals
• Design eblasts, webpages, and direct mail pieces
• Oversee technology and software needs for creative department
December 2007 - December 2013 New York, United States

Hathi Chiti Books For Kids

Art & Design Director

December 2005 - New York, New York, United States

LOREAL

Packaging Designer

• Design mood boards, logotypes and packaging for new global brand initiatives
• Produce and maintain international brand guidelines
• Create packaging mechanicals and production-ready collateral files
• Construct and/or outsource comps and signage for executive presentations
• Oversee press approvals

Brands: Amplify, Biolage, Colorgraphics, Color.smart, Colorsync, Curl.life, Logics, Matrix, Matrix Academy, Matrix Essentials, Opti.smooth, Sleek.look, Socolor, Socolor Beauty, Trix, Vlight
August 2004 - December 2007 New York, United States

Ink&Co

Senior Art Director

• Manage every phase of design process, from concept to production
• Present concepts and design exploratories to clients
• Conduct photo research and design spec advertising for pitches
• Mentor and manage junior design staff
• Design corporate identities
• Engineer, design and source custom packaging and componentry
• Design websites and motion pieces
• Create instore graphics, fixturing, custom booths and events
• Direct photo shoots

Brands: Alice Roi, Bestform, Biotherm, Blackbook, Council of Fashion Designers of America, Défilé, Ebel, Esprit, Gaston, Hanes, L'eggs, Lippe Taylor, Lloyd Klein, Mattel, Mercedes-benz Fashion Week, Pantone, Proctor & Gamble, Robert Lee Morris, Sara Lee, 7thonSixth, Stockland Martel, Tocca, Today's Man
July 1999 - December 2003 New York, United States

Macy's

Designer

• Design in-store POS and packaging concepts
• Retouch images
• Create packaging comps and seasonal gift boxes
• Organize and maintain job archive

Brands: Alfani, Arnold Palmer, Badge, The Cellar, Charter Club, Club Room, Inc, Jennifer Moore, Macy's, Morgan Taylor, Style & Co, Tools of The Trade
September 1998 - July 1999 New York, United States

Education

Fashion Institute Of Technology (FIT)

Advertising Design

September 1997 - May 1999 New York, New York, United States

Awards

Graphic Design USA

Inhouse Design Award - Environmental Design

2009

Moonbeam

Picture Book (All Ages)

2010

Independent Publishers Award

Picture Book (All Ages)

2011

Skills

3D Thinking, Adobe Acrobat Professional, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Art Direction, Branding And Visual Identity, Comping, Comping, Illustration, Management, Mentoring, Microsoft Office, Packaging Design, Photography, Print Design, Print Production, Project Management, QuarkXpress, Training,