Showcase & Discover Creative Work

Jason Fritzsche

Audubon, NJ, USA
Highly creative graphic designer with ten years of experience, web design skills, and the ability to work well under pressure in fast paced deadline driven environments.

Work Experience

NATHAN Sports

Senior Graphic Designer

NATHAN Sports specializes in creating and producing essentials for runners, in the hydration, visibility, and on-board gear categories. Product line includes hydration vests, belts, handhelds, bottles, waist packs, active visibility (LED lighting) and reflective vests. Sold in specialty run and outdoor retailers in the United States as well as 45 international countries. As Senior Graphic Designer, my role is to lead the creative process from concept to completion, maintaining the integrity of the brand identity, empowering the sales force, and engaging the consumer through ongoing project collaboration with the marketing team. Output from the brand includes seasonal hydration (Spring/Summer) and visibility (Fall/Winter) campaigns, product catalogs, web and print ads, social media assets, trade show booth graphics, packaging, in-store signage and displays, apparel, promotional items, educational tools, and sales support collateral.
2013 - Present Sharon Hill, Pennsylvania, United States

Lone Wolf Cycling

Graphic Designer / Marketing Director

My contributions and involvement range from marketing manager to sole graphic designer, which includes generation of all visuals that come from the brand: clothing, technical apparel, and acccessories graphics, print / website design, web ads, social media posts, collaborations and event promotion, giveaways, and event / expo booth design. Managing social media for the company involves crafting copy, establishing tone, and determining messaging for Facebook, Instagram, and Twitter, which serve as the primary marketing outreach streams. Collecting and generating content are essential to continue captivating the interest of followers. Doing so involves maintaining a library of imagery centering around events, product launch / promotion, and cycling lifestyle. Shooting photos during rides and races and forging new relationships with like-minded brands for collaborative projects brings more engagement to the feed. Involving followers through sharing the process of product manufacturing and graphic design has also proven to maintain interest and increase sales. Curating a voice for the brand and identifying new threads of outreach and conversation through the development of hashtags, contests, and opinionated posts has helped to vary the feed. Success for this start up company can be attributed to remaining true to the core of the brand and the feel of the lifestyle.
April 2012 - Present Philadelphia, Pennsylvania, United States

Advanced Sports International

Senior Graphic Designer

In house designer for international corporation with more than 80 distributors in 50 countries, which markets five bicycle brands (Fuji, Kestrel, Breezer, SE, and Terry), and a componentry line (Oval Concepts). Oversee, conceptualize, and design marketing, promotional, and sales force materials for all in-house brands, the parent company (Advanced Sports International), and sponsored athlete teams including: web and print ad campaigns, annual model year catalogs for consumers and distributors, email newsletters, sell sheets, POP and promo for the dealer base, front end website and microsite development. Sketch and produce product graphics and packaging for Oval Concepts components (wheels, handlebars, saddles, stems, cranksets, brake sets, and seatposts). Maintain photo asset libraries by scheduling, directing, scouting locations, and styling photo shoots for all brands across all cycling demographics. Work closely with Marketing Director to design invitations, employee and giveaway apparel, directional and informational signage, and large format display banners for events such as Interbike, TD Bank Philadelphia International Championship, and Ironman Kona. Establish branding and identity for new products or brands that the parent company acquires. Consult and participate in feedback loop with outside designers working on graphic packages for bicycle frames. Collaborate with distributors from around the world to produce customized advertising, trade show and event materials for their markets.
2010 - 2013 Philadelphia, Pennsylvania, United States

JEVS Human Services

Graphic Designer

Lead in-house graphic designer for 1,000 employee non-profit organization and vocational trade school, working directly with the marketing and communication teams. Concept development, design, layout and production of a broad range of print and digital media marketing materials for multiple programs within the agency. Work closely and consult with communication managers and program directors to produce collateral materials, promotional items, print and outdoor advertising. Develop relationships with print vendors to provide estimates, job tracking, and quality assurance. Design and production of annual reports, e-mail blasts, brochures, program booklet ads, company newsletter, programs and invitations for special events, and business related materials needed for internal and external meetings.
2007 - 2010 Philadelphia, Pennsylvania, United States

Freelance Designer

Graphic Designer

Jobs & clients include:
LinguiSearch, Inc. – Logo & stationary
Color Theory Cosmetics – Logo, package design, & display
F&P Forensic Associates – Developed business identity, logo & stationary
Bridget Foy’s Restaurant – Designed promotional materials for this restaurant’s special events, that helped increase clientele
Angelina’s Salon – Designed and created logo, two storefront signs, and business cards
Scratch ‘n Sniff Pet Services – Logo, promotional materials, & website
Local bands / events / clothing stores – Design, illustrate, & screen-print posters and T-shirts
International Association of Jewish Vocational Services (IAJVS) – Concept and design of 2007 & 2008 Annual Reports
2000 - Audubon, New Jersey, United States

Urban Outfitters

Display Artist

Constructed in-store displays from mediums such as wood, fabric, glass, paper, and plastic, using hand tools and woodworking power tools. Arranged merchandise, backdrops, and other accessories, as indicated in prepared sketches. Changed window displays, interior display areas, and signage to promote new merchandise. Generated ideas and plans for merchandise displays and windows.
2002 - 2003 Pennsylvania, United States

Philadelphia City Paper

Graphic Designer

Graphic designer for in-house art department, which involved creating ads for clients as well as assisting with page layout and design for the weekly publication. Illustrated several covers and supportive imagery for articles. Conceptualized identities and designed promotional material including logos, awards, & illustrations for events and special issues such as: City Paper Music Awards, Reader’s Choice Awards, Home and Design Issue, & Spring Restaurant Guide.
1999 - 2002 Philadelphia, Pennsylvania, United States

Philadelphia Weekly

Graphic Designer

Worked in the position of a print ad designer. Created advertisements to be published in city wide weekly newspaper. Designed small to full page ads for local events, services, and retail shops. Other duties included pasting up boards for pre-press and communicating with clients.
1998 - Philadelphia, Pennsylvania, United States

Education

Drexel University (Nesbitt College Of Design Arts)

Bachelor of Science in Graphic Design

September 1995 - June 1999 Philadelphia, Pennsylvania, United States

Awards

Print Design Magazine

Selected for PRINT Magazine’s 2001 Regional Design Annual – City Paper “The Rail World” issue cover illustration & design

2001

The Communicator Awards

Winner of two awards for Print Distinction – JEVS Human Services 2008 Annual Report & JEVS Human Services 2008 Holiday Card

2008

MarCom Awards

Winner of a 2009 MarCom Platinum Award - JEVS Human Services 2009 Annual Report

2009

MarCom Awards

Winner of a 2009 MarCom Gold Award - Inside JEVS Newsletter

2009

The Communicator Awards

Winner of Award for Excellence - JEVS Human Services 2009 Annual Report

2010

Skills

Adobe Acrobat Professional, Adobe Dreamweaver, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Basic CSS, Basic HTML, Concept Sketching, Photo Editing, Prepress, Vector Art, Silkscreen Printing, Skills,