João Ferreira

Creative Thinker

São Paulo, Brazil
More than just a designer who delivers visual craft and quality - my main goal is to solve strategic problems using design as a tool.

Since 2012, I've been creating things. Sometimes as an independent designer and coder, running my own studio OTRE®, or working abroad for companies like SERIOUS.BUSINESS, Fireart, and many others.

I'm somewhat obsessive about finding meaningful purposes and storytelling for brands; I have experience with the entire branding process - from research and strategy to design and implementation.
I've worked with most major brands in Latin America, as well as some branding consultancies and design studios like FutureBrand, Raison Pure, CBA B+G, and iN.

Currently, I'm working as an independent creative designer, collaborating with agencies, design studios, and branding offices globally, while also creating meaningful experiences for brands by offering branding, visual identities, and UI/UX services.

For those who are curious, 'Jarcos' is a fusion of my first name, João, and my second name, Marcos. To be honest, I've never been too fond of that name combination.

Work Experience

SERIOUS.BUSINESS

Digital Design Lead

I've had the opportunity to be into SERIOUS.BUSINESS design team for almost three years. Working with global clients and leading projects.
May 2022 - Germany

OTRE

Co-Founder and Creative Thinker

I've co-founded a design and branding studio. Managing projects, design teams, and leading the studio's creative direction.
January 2020 - December 2022 Brazil

FutureBrand

Designer Freelancer Sr.

I have worked with clients as such Bradesco, GOL, Habib's, Bozzano, Coty, Cremer, Fini, Nescafé, XP INC, iFood, among others.
August 2019 - September 2020 Brazil

CEB+D

Designer Sr.

January 2018 - July 2018 Brazil

Estudio86

Designer Jr.

March 2017 - December 2017 Brazil

Education

Belas Artes

Branding - Gestão de Marcas

2016 - 2016 São Paulo, Brazil

Languages

Portuguese (Native),
English (Fluent),

Skills

Art Direction, Branding, Creative Direction, Digital Design, Positioning, Research, Strategy, UI/UX, Visual Identity,