Jane Goldman
Creative Director / Strategist
Boston, MA, USAStrategic, integrated Brand & Creative Director, Content Strategist, and Copywriter who believes in great work, strong collaboration, and clear communication.
Work Experience
Citizens Bank
VP, Senior Director of Enterprise Content Strategy
Built and grew the first content strategy team to support non-product content marketing for the enterprise. Developed enterprise content strategy for the company to drive reputation, distinction, and relevancy. Oversaw creative agencies and vendors in their development of projects.
January 2020
- April 2022
Citizens Bank
Head of Content, VP
Built the first in-house content creation team supporting editorial and social media needs.
January 2018
- January 2020
Massachusetts, United States
Citizens Bank
Creative Content Strategist, VP
- Oversee and execute original creative projects across social and owned channels to communicate brand into relevant online conversations and educational paths.
- Work cross-functionally and in partnership with a variety of internal departments.
- Develop creative strategy and programs for content and social activations, including large-scale engagement and cross-channel opportunities.
- Own and maintain the bank-wide content calendar and ensure that it is tightly aligned with the department’s strategic priorities and will serve the needs of our customer base
- Create the vision for the look/feel of bank content and social channels, including ongoing maintenance of copy and creative.
- Work cross-functionally and in partnership with a variety of internal departments.
- Develop creative strategy and programs for content and social activations, including large-scale engagement and cross-channel opportunities.
- Own and maintain the bank-wide content calendar and ensure that it is tightly aligned with the department’s strategic priorities and will serve the needs of our customer base
- Create the vision for the look/feel of bank content and social channels, including ongoing maintenance of copy and creative.
October 2015
- December 2017
Massachusetts, United States
Au Bon Pain
Global Creative Director, VP
July 2014
- Present
Massachusetts, United States
Freelance
Creative Director/Copywriter/Strategist
Strategy, creative direction, concepting, word crafting, and creative management. Get the best out of your people for award-winning ideas that inspire, motivate, persuade and work hard for your clients to achieve results.
August 2013
- Present
Boston, Massachusetts, United States
Studiocom
Associate Creative Director/Copy Lead
Provide clients new ideas and solutions to expand and strengthen their role and position through groundbreaking opportunities from social to out-of-home. Client work includes brands such as Dunkin' Donuts, UNICEF, McCormick, Ferrari, Citizens Bank, BMO Harris Bank, USVI, Baskin-Robbins, Bacardi, Disney, Nestle/Wonka, Coca-Cola, and Ando Media.
Responsible for concepts, strategy, copywriting and providing insight for client's digital and Social communications. Present and create innovative ideas and solid concepts for new business pitches. Assist agency in development of corporate social media efforts and efficient copy and creative practices/procedures. Effectively supervise copywriters and designers in multiple offices and countries, while managing and leading projects from inception through to development.
Accomplishments:
- Create concepts and strategy that helped make Dunkin' Donuts a industry leader in Social
- Launch CRM program for Dunkin' Donuts
- Organize and implement organizational operations internally
- Social thought leader for the agency
- Provide record click-through rates for clients through engaging creative and concepts
- Lead new business pitches
Responsible for concepts, strategy, copywriting and providing insight for client's digital and Social communications. Present and create innovative ideas and solid concepts for new business pitches. Assist agency in development of corporate social media efforts and efficient copy and creative practices/procedures. Effectively supervise copywriters and designers in multiple offices and countries, while managing and leading projects from inception through to development.
Accomplishments:
- Create concepts and strategy that helped make Dunkin' Donuts a industry leader in Social
- Launch CRM program for Dunkin' Donuts
- Organize and implement organizational operations internally
- Social thought leader for the agency
- Provide record click-through rates for clients through engaging creative and concepts
- Lead new business pitches
June 2007
- June 2013
Massachusetts, United States
Goldman Freelance Advertising
Creative Consultant/Creative Director/Copywriter
Concepts, copywriting, and strategies for a wide variety of clients. Partner with agencies and directly with clients to provide engaging communication vehicles, from taglines to websites, in a myriad of channels. Work also included presenting work to clients on behalf of agencies and new business pitches.
Clients included Dunkin' Donuts, Baskin-Robbins, Sealy, Stearns&Foster, MOTT, NASCAR RacePoints, Magazine Publishers of America, Comcast, Direct Federal Credit Union, YWLT, Comcast, American Science & Engineering, Foundry Sports Medicine & Fitness, UNICCO, HBM, Lumigent, Demadware, Polaroid, Cedar Point Communications, BlueRaven, The Boston Globe, FleetBoston, Love.com, Verio, TJX (T.J. Maxx and Marshalls), New Balance, Ecco Shoes, CYBEX, Haddad Brands, VPNE Parking Services, VESCONE, BPHC, Conrad Wood Preserving/Forest Products, LoJack, Merchants Leasing, Energy Star, NEEP, and Polymedica.
Agency clients included Studiocom, Mullen, Pohly Company, Hill Holliday, White Rhino, Manasian, Merry Design Group, Crunch Brand Communications, CMN Design, Buyer Advertising, Overdrive Marketing, Stackpole & Partners, and Marketing Drive.
Clients included Dunkin' Donuts, Baskin-Robbins, Sealy, Stearns&Foster, MOTT, NASCAR RacePoints, Magazine Publishers of America, Comcast, Direct Federal Credit Union, YWLT, Comcast, American Science & Engineering, Foundry Sports Medicine & Fitness, UNICCO, HBM, Lumigent, Demadware, Polaroid, Cedar Point Communications, BlueRaven, The Boston Globe, FleetBoston, Love.com, Verio, TJX (T.J. Maxx and Marshalls), New Balance, Ecco Shoes, CYBEX, Haddad Brands, VPNE Parking Services, VESCONE, BPHC, Conrad Wood Preserving/Forest Products, LoJack, Merchants Leasing, Energy Star, NEEP, and Polymedica.
Agency clients included Studiocom, Mullen, Pohly Company, Hill Holliday, White Rhino, Manasian, Merry Design Group, Crunch Brand Communications, CMN Design, Buyer Advertising, Overdrive Marketing, Stackpole & Partners, and Marketing Drive.
December 2000
- June 2007
Boston, Massachusetts, United States
Communications Collaborative, CM Access, And Others
Contract/Freelance Copywriter
Projects included online advertising, print ads, branding/identity campaigns, naming, taglines, email communications, web content, marketing content, and promotional copy and headlines.
Clients included Prospectiv, Key3Media, The Colonnade Hotel & Ariat Shoes (via Merry Design), National Leisure Group, The FIrst Years, Samsonite, and Graphique de France.
Clients included Prospectiv, Key3Media, The Colonnade Hotel & Ariat Shoes (via Merry Design), National Leisure Group, The FIrst Years, Samsonite, and Graphique de France.
February 2001
- March 2007
Boston, Massachusetts, United States
Greenberg Seronick O'Leary And Partners
Copywriter
Responsible for creating branding, radio campaigns, print campaigns, web site development and content, online advertising, brochures, television spot and collateral, as well as developing creative for new business pitches.
Clients included Sarah Michaels (Dial Corp), Freeman Beauty Products (Dial Corp), Shaw's Supermarkets and Star Markets, LoJack Corporation, Anheuser Busch/Doc Otis Hard Lemon, Honey Dew Donuts, Cambridge Savings Bank, and SPES.
Clients included Sarah Michaels (Dial Corp), Freeman Beauty Products (Dial Corp), Shaw's Supermarkets and Star Markets, LoJack Corporation, Anheuser Busch/Doc Otis Hard Lemon, Honey Dew Donuts, Cambridge Savings Bank, and SPES.
September 1999
- February 2001
Boston, Massachusetts, United States
Education
Boston University
B.S. Communications/Advertising
September 1995
- December 1998
Boston, Massachusetts, United States
Awards
Hatch Awards/Ad Club Boston
Social Media - Merit - Dunkin' Donuts Unfreeze It
2011
IAC Award
Best Consumer Goods Website -McCormick Gourmet Website Redesign
2011
AiMA Award
“Most Effective Use Of A Website" - McCormick Website Redesign
2011
Hermes Award
Gold - Website Overall - McCormick Gourmet Website Redesign
2011
MITX
2010 MITX Social Influence Applications for Dunkin' Donuts Facebook Brand Page
201011
Hatch Awards/Ad Club Boston
Social Media: Dunkin’ Donuts - Create Dunkin's Next Donut & Maurice The Talking Espresso Bean Rich Media: Dunkin’ Donuts - Carve Your Own Pumpkin Websites: Dunkin’ Donuts - Create Dunkin's Next Donut
201010
MITX
Best Cross Media Award for Dunkin' Donuts - Create Dunkin's Next Donut 2009 MITX Finalist: Rich Internet Application - Dunkin' Run
200911
Adobe Site Of The Day
Create Dunkin's Next Donut
2009
MITX Innovation Award
MITX Innovation Award Finalist
2013
Bees Awards
Finalist
2013
Skills
Branding,
Broadcast (TV & Radio),
Client Relations,
Content Marketing,
Content Strategy,
Copywriting,
Creative Direction,
Creative Management,
Creative Strategy,
CRM,
Digital,
Direct,
Email Campaigns,
Emails,
Integrated Marketing,
Marketing,
Naming,
New Business,
Online Advertising,
Outdoor,
Presentations,
Print,
Project Management,
Script Writing,
Social Media,
User Experience,
Web,
Website,
Website Content,
Industry Activities
∙ Committee Member: ANA Content Marketing Committee and ANA Digital & Social Committee
∙ Speaker: 2017 Argyle Financial Services Forum: Marketing & Technology Innovation
∙ Award Show Judge: The Drum Awards for Content 2021, 2021 ANA In-House Excellence Awards, 2021 Effie Collegiate Awards, 2021 American Advertising Awards, 2020 FOMNA, 2020 AdCub | CT Awards, 2020 Drum Marketing Awards, 2020 Effie Collegiate Awards, 2020 Effie Awards, 2020 Reggie Awards, 2019 Effie Awards, 2019 College Effie Awards, 2018 Effie Awards, 2016 & 2014 Adclub | CT Awards, 2013 Tomorrow Awards, 2012 MITX Awards
∙ Board of Directors: Community Literacy Center @UNH
∙ Content Strategist & Writer for Adland.tv (2003 - 2014)
∙ Speaker: 2017 Argyle Financial Services Forum: Marketing & Technology Innovation
∙ Award Show Judge: The Drum Awards for Content 2021, 2021 ANA In-House Excellence Awards, 2021 Effie Collegiate Awards, 2021 American Advertising Awards, 2020 FOMNA, 2020 AdCub | CT Awards, 2020 Drum Marketing Awards, 2020 Effie Collegiate Awards, 2020 Effie Awards, 2020 Reggie Awards, 2019 Effie Awards, 2019 College Effie Awards, 2018 Effie Awards, 2016 & 2014 Adclub | CT Awards, 2013 Tomorrow Awards, 2012 MITX Awards
∙ Board of Directors: Community Literacy Center @UNH
∙ Content Strategist & Writer for Adland.tv (2003 - 2014)