Plunged in to advertising almost two decades back and has played a big role in boosting the identity of many well known brands including Malayala Manorama, Asianet News, Kerala Tourism to name a few. Despite the impossible deadlines, work pressure and time constraints, never compromised on the quality of works and always strived for perfection. In that process, has won some coveted awards in the world of advertising that include the art director of the year award at Big Bang awards two times in a row ( 2011, 2012), DAS GOLDENE STADTTOR 2013, EPICA International award 2013.