Jairo Luis Rodriguez Forero
Creative Director
Bogotá, Colombia
+ 57 314 404 3114
be.net/jairoluis
In more than 17 years as a Copywriter and Creative Director, I’ve managed the communication of Banks, smartphones and NGOs, from the most popular beer to the most exclusive car. I have connected with diverse audiences, which has helped me broaden my understanding of our industry and allowed me to explore new ways to arouse emotions.
I want to share my experience, talent and passion, to keep our teams inspired, turning clients into allies, making consumers fall in love with our brands and getting metals from festivals,
I want to have fun in the process.
+57 314 404 3114
jairoluisrf@gmail.com
I want to share my experience, talent and passion, to keep our teams inspired, turning clients into allies, making consumers fall in love with our brands and getting metals from festivals,
I want to have fun in the process.
+57 314 404 3114
jairoluisrf@gmail.com
Work Experience
FCB/FRST
Head of Creativity for Special Projects
April 2023
-
El Taier DDB Centrro
Creative Director
Banco Industrial, Kellogg's.
January 2021
- January 2023
Guatemala
TBWA\Colombia - Media Arts Lab
Creative Director
Apple, Porkcolombia, Unicef, Avon, Abbott, Nissan, New Business
September 2014
-
Colombia
TBWA\Colombia
Senior Copywriter
Argos Cements, Argos Group, Gel´Hada, San Jorge, Respin, Atlantis Plaza, Red Cross, Une.
April 2012
-
Colombia
JWT (J. Walter Thompson)
Senior Copywriter
Hub Nokia. Central/South America and Caribbean region.
Colombia
Toro Fischer América
Copywriter
Cerveza Aguila, Aguila Light, Banco Colpatria, Harinera del Valle, Salsas Bucatti, Bumba Metro, Motorisa (Mitsubishi).
Colombia
TBWA \ COLOMBIA
Copywriter
BMW LATAM, BDF Andean (Eucerin, Hansaplast, Condones Duo), Profamilia, Condimentos El Rey, Alambre de Puas Motto, Subaru.
Colombia
LCA Beccassino
Copywriter
LCA Beccassino: Bogotá Mayor's Office, RCN Radio, Acueducto de Bogotá, Adpostal, UESP, Centro de Pensamiento Creativo.
Colombia
Y&R Colombia
Trainee
AeroRepública, Centro Comercial Andino, Bonyurt, Yogur Alpina.
Colombia
Education
Universidad Central De Colombia
Profesional Advertiser
Colombia
Languages
Spanish (Native),
English (Fluent),
Awards
Festival De Antigua
Top 10 Best Ideas from Guatemala
2023
Effie Awards
Gold. Foods
2021
El Ojo De Iberoamérica
Bronze. Radio
2019
Effie Awards
Gold. Sustained Success
2019
Cannes Lions
Bronze. Design
2016
LIA
Silver, Package design. Ref: Cement for collectors.
2016
Festival Iberoamericano De La Publicidad (FIAP)
Silver. Design
2016
Effie Awards
Silver
2016
Effie Awards
Bronze
2016
Festival Iberoamericano De La Publicidad (FIAP)
Bronze, Radio. Ref: TE TE TE
2015
Festival Iberoamericano De La Publicidad (FIAP)
Bronze, Radio. Ref: TU TU TU
2015
P&M
Campaign of the year
2015
Caracol De Plata
Best Radio Spot
2014
Festival El Dorado
Silver. Print. For Good
2013
Festival El Dorado
Silver. Print. For Good
2013
Festival De Antigua
Silver. Print. For Good
2013
Festival De Antigua
Bronze. Radio. For Good
2013
Ojo De Iberoamérica
Bronze, Postcards
2012
NOVA
Silver, Activation
2011