• Identify opportunities to enhance current and future solutions for internal facing Enterprise software applications relating to assortment discipline, financial management and next generation pricing
• Design and implement Material Design based guidelines and theory throughout current frameworks
• Optimize established workflows to increase efficiency and speed of processing systems
• Define UI and Visual Design best practices within Enterprise applications

UX Design and Solution Architect:
• Identify and lead creative insight, development, and processes for digital platforms being utilized by Tyson Foods and Tyson Food Service
• Incorporate new technology options relating to user experience and user interaction into marketing campaigns and promotional product launches for better saturation of targeted messages
• Evaluate current workflows and identify enhancement opportunities to lead implementation of new business practices, workflows, and software capabilities gaining efficiency
• Provide architecture, process, and governance for the Digital Asset Management (DAM) system being built and utilized by Tyson Foods

Art Direction:
• Provide creative input and art direction to the internal execution team for specified medium, manage production process and program development
• Collaborate with brand team, sales development, and internal business units to develop marketing materials translating marketing objectives into creative strategies
• Identify, develop and lead new workflow initiatives and structure changes within the creative department, resulting in higher accountability, increased speed, and improved production
• Schedule photographers and provide pre-pro’s prior to shoot and art direction during photoshoots

• Developed brand and cause marketing materials translating marketing objectives into creative strategies
• Managed all production of RAACE branded products and programs with 3rd party companies including: marketing collateral, branding/identity, displays, vehicle wraps, textile/apparel design, and signage
• Collaborated with Founder and Executive Director to develop and implement multi-channel marketing campaigns

• Collaborated with the Vice President of Marketing Communications and Director of Events to produce periodicals, promotional items, campaign and event material while applying brand strategies to multiple mediums
• Lead creative input and development for local economic services and governmental affairs projects
• Established brand guidelines for new programs, while developing file structures to archive and maintain brand standards
• Provided all creative concepting, art direction, website development and social media integrations for Chamber programs and events

• Managed and developed print/digital branded materials from conception through completion within multiple mediums of creative strategy and execution.
• Past projects include: identity development, packaging, simple to complex illustration, interactive/digital media, promotional, novelty products and business presentation material
• Developed record breaking campaigns maximizing on small business budgets to provide optimized exposure

Major:
Studio Art and Theory

Majors:
Design Arts
Advertising

Graphic Design Technology

Secondary focus on Printing Techniques and Technology