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I am an Australian born Designer and Art Director living in Sydney. I believe in creating work that ticks three simple boxes:

IMPACT - You must get noticed or else nothing else matters.
COMMUNICATION - Is the message clearly and objectively communicated to your intended audience?
PERSUASION - Is the message convi… Read More
I am an Australian born Designer and Art Director living in Sydney. I believe in creating work that ticks three simple boxes:

IMPACT - You must get noticed or else nothing else matters.
COMMUNICATION - Is the message clearly and objectively communicated to your intended audience?
PERSUASION - Is the message convincing enough to achieve a desired change in emotion, belief or behaviour? Read Less
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