JenaLyn Newman
its12am.com | Graphic / Visual Designer & Creative Producer
San Diego, CA, USA
619-861-8929
its12am.com
San Diego-raised, JenaLyn Newman is a graduate from the University of California based in the same city, with a Bachelors Degree in Visual Arts (Media). While designing professionally for over fourteen years with a variety of established institutions and companies as well as up-and-coming enterprises, her affinity for art and design has been a lifelong journey, still very much in progress.
On a personal note, JenaLyn is on Photoshop and Illustrator way too much, and she shares the same height as most sophomores in high school. If you happen to be a big fan of food, good tunes, and artsy-fartsy stuff, then you'll probably be wrangled into becoming her new best friend. JenaLyn also cultivates a (potentially) unhealthy obsession with paper toys. Her laughs are loud and awkward, and when she does sleep, she proudly hibernates like a bear.
On a personal note, JenaLyn is on Photoshop and Illustrator way too much, and she shares the same height as most sophomores in high school. If you happen to be a big fan of food, good tunes, and artsy-fartsy stuff, then you'll probably be wrangled into becoming her new best friend. JenaLyn also cultivates a (potentially) unhealthy obsession with paper toys. Her laughs are loud and awkward, and when she does sleep, she proudly hibernates like a bear.
Work Experience
Its12AM
Freelance Creative
• Design consultant, director, and/or producer — conceptualizing, recommending, and implementing design solutions for patrons
• Participate in website creation from initial concepts, to layout mockups, and QA testing and development while generating assorted designs for different platforms and devices
• Design and produce assets for execution across multiple channels, i.e. advertisements, websites, flyers, posters, publications, emails, and social media content
• Compose layouts for complex promotional materials and prepare print-ready files for production, i.e. tradeshow displays, packaging
• Participate in website creation from initial concepts, to layout mockups, and QA testing and development while generating assorted designs for different platforms and devices
• Design and produce assets for execution across multiple channels, i.e. advertisements, websites, flyers, posters, publications, emails, and social media content
• Compose layouts for complex promotional materials and prepare print-ready files for production, i.e. tradeshow displays, packaging
Present
California, United States
Optum (UnitedHealth Group)
Senior Creative Manager
• Establish brand consistency by managing, conceptualizing, producing, and reviewing consistent and high-quality, impactful visuals in sales and marketing materials to acquire new business and maintain relations with ongoing clients
• Engage with Project Managers, sales, SMEs, product, legal, pricing, and other business partners on creative needs to reflect project scope, tailored provisions for prospect's needs and interests, and problem solving amid competing priorities and deadlines, especially during periods of heavy volume
• Assess work and concepts developed by colleagues and provide recommendations for improvement
• Oversee image library as a strategic resource for teammates and stakeholders
• Engage with Project Managers, sales, SMEs, product, legal, pricing, and other business partners on creative needs to reflect project scope, tailored provisions for prospect's needs and interests, and problem solving amid competing priorities and deadlines, especially during periods of heavy volume
• Assess work and concepts developed by colleagues and provide recommendations for improvement
• Oversee image library as a strategic resource for teammates and stakeholders
July 2018
- July 2023
California, United States
Shari's Berries (FTD Companies)
Senior Production Designer
• Maintain Shari’s brand look and feel through B2C channel assets (i.e. web, email, direct mail, social media, display ads) by producing cohesive assets that follow brand guidelines
• Deliver creative assets on time and following requested spec and deliverables by partnering with site team, channel managers, and production to ensure highest quality end products
• Deliver creative assets on time and following requested spec and deliverables by partnering with site team, channel managers, and production to ensure highest quality end products
November 2016
- August 2019
La Jolla, California, United States
Petco Animal Supplies
Senior Graphic Designer
• Brand Creative support for digital assets and mechanicals with Ecommerce focus (includes but not limited marketing, email, website, and other materials for Petco retail brand[s])
• Contribute to Ecommerce Division's vendor incremental income by designing and producing dedicated emails that are distributed to Petco's extensive customer list and cater to driving traffic toward vendor product(s)
• Contribute to Ecommerce Division's vendor incremental income by designing and producing dedicated emails that are distributed to Petco's extensive customer list and cater to driving traffic toward vendor product(s)
November 2014
- July 2016
California, United States
U-T San Diego
Graphic Designer
• Meet daily deadlines while constructing, processing, and editing advertising material across multiple platforms for advertising department and its clients at major newspaper with a reach of over 1.1 million readers a week
May 2014
- October 2014
California, United States
A.S. Graphic Studio
Graphic Artist
• Provide creative support to a variety of clients, as well as students and faculty members
• Create artwork for print and web outlets (e.g. banners, posters, brochures, social websites, email templates, offline / online ads, microsites)
• Develop marketing collateral (e.g. stickers, paper toys, buttons, apparel)
• Design and illustrate visuals for large events and high volume campaigns (e.g. Sun God Festival — the largest music and arts festival in San Diego, with a consistent sell out of 20,000+ guests and over 30 years under its belt)
• Create artwork for print and web outlets (e.g. banners, posters, brochures, social websites, email templates, offline / online ads, microsites)
• Develop marketing collateral (e.g. stickers, paper toys, buttons, apparel)
• Design and illustrate visuals for large events and high volume campaigns (e.g. Sun God Festival — the largest music and arts festival in San Diego, with a consistent sell out of 20,000+ guests and over 30 years under its belt)
July 2009
- March 2014
La Jolla, California, United States
UCSD Artsbridge
Artsbridge Scholar
• Ambassador and teaching assistant at local high school
• Author lesson plans and work with students on multimedia projects
• Projects targeted at the usage of software like Adobe Photoshop
• Mentor students interested in becoming creative professionals
• Author lesson plans and work with students on multimedia projects
• Projects targeted at the usage of software like Adobe Photoshop
• Mentor students interested in becoming creative professionals
January 2013
- March 2013
La Jolla, California, United States
Bay City Television, Inc. (San Diego6-CW/XETV)
Graphic Designer
• Began as internship, then invited back as a freelance designer
• Create graphics for nightly newscasts, station website, and commercial clients
• Become acquainted with broadcast-related software
• Create graphics for nightly newscasts, station website, and commercial clients
• Become acquainted with broadcast-related software
July 2010
- December 2010
San Diego, California, United States
Education
University Of California - San Diego
Bachelor of Arts (B.A.), Visual Arts - Media (Computing Emphasis)
September 2007
- June 2013
La Jolla, California, United States
Skills
Adobe Dreamweaver CC,
Adobe Illustrator CC,
Adobe Indesign CC,
Adobe Photoshop CC,
Adobe XD,
Apparel,
Art Direction,
Art Production,
Banners,
Branding,
CSS3,
HTML5,
Illustration,
Large Format Printing,
Microsoft Office Suite,
Mobile Applications,
Packaging,
Paper Toys,
Photo Manipulation,
Print,
UI Design ,
Webdesign,