Senior Creative Manager
• Establish brand consistency by conceptualizing, producing, and reviewing consistent high-quality impactful visuals in sales and marketing materials
• Coordinate with internal and external parties for execution of requested creative assets within project scope and deadlines
• Manage and maintain image library
July 2018
- Present
California, United States
Freelance Creative
• Design consultant, director, and/or producer — conceptualizing, recommending, and implementing design solutions for patrons
• Participate in website creation from initial concepts, to layout mockups, and QA testing and development while generating assorted designs for different platforms and devices
• Design and produce assets for execution across multiple channels, i.e. advertisements, websites, flyers, posters, publications, emails, and social media content
• Compose layouts for complex promotional materials and prepare print-ready files for production, i.e. tradeshow displays, packaging
Present
California, United States
Senior Production Designer
• Maintain Shari’s brand look and feel through B2C channel assets (i.e. web, email, direct mail, social media, display ads) by producing cohesive assets that follow brand guidelines
• Deliver creative assets on time and following requested spec and deliverables by partnering with site team, channel managers, and production to ensure highest quality end products
November 2016
- August 2019
La Jolla, California, United States
Senior Graphic Designer
• Brand Creative support for digital assets and mechanicals with Ecommerce focus (includes but not limited marketing, email, website, and other materials for Petco retail brand[s])
• Contribute to Ecommerce Division's vendor incremental income by designing and producing dedicated emails that are distributed to Petco's extensive customer list and cater to driving traffic toward vendor product(s)
November 2014
- July 2016
California, United States
Graphic Designer
• Meet daily deadlines while constructing, processing, and editing advertising material across multiple platforms for advertising department and its clients at major newspaper with a reach of over 1.1 million readers a week
May 2014
- Present
California, United States
Graphic Artist
• Provide creative support to a variety of clients, as well as students and faculty members
• Create artwork for print and web outlets (e.g. banners, posters, brochures, social websites, email templates, offline / online ads, microsites)
• Develop marketing collateral (e.g. stickers, paper toys, buttons, apparel)
• Design and illustrate visuals for large events and high volume campaigns (e.g. Sun God Festival — the largest music and arts festival in San Diego, with a consistent sell out of 20,000+ guests and over 30 years under its belt)
July 2009
- March 2014
La Jolla, California, United States
Artsbridge Scholar
• Ambassador and teaching assistant at local high school
• Author lesson plans and work with students on multimedia projects
• Projects targeted at the usage of software like Adobe Photoshop
• Mentor students interested in becoming creative professionals
January 2013
- March 2013
La Jolla, California, United States
Graphic Designer
• Began as internship, then invited back as a freelance designer
• Create graphics for nightly newscasts, station website, and commercial clients
• Become acquainted with broadcast-related software
July 2010
- December 2010
San Diego, California, United States