Abeiene Nejar
Stories and Design Consulting
Toronto, Ontario, CanadaAs a child, I wanted to be the detective that caught Carmen Sandiego; the clever double-agent that taught children to enjoy mundane subjects. She opened my eyes to different cultures, languages, and creative problem solving.
My experiences in design have allowed me to become the design detective that looks at all sides of the business' system to create user-centred designs.
My experiences in design have allowed me to become the design detective that looks at all sides of the business' system to create user-centred designs.
Work Experience
Mobify
User Experience Researcher
Working with cross functional teams to design iterative research studies to explore, improve, and innovate the product's experience.
Methods include:
- Moderated usability testing
- Remote usability testing
- Surveys
- Card Sorting
- In-depth Interviews
- Cognitive Walk-through
- Top Task Analysis
Methods include:
- Moderated usability testing
- Remote usability testing
- Surveys
- Card Sorting
- In-depth Interviews
- Cognitive Walk-through
- Top Task Analysis
February 2016
- Present
Vancouver, British Columbia, Canada
Stories And Design Consulting
UX Consultant
Freelance consultant empowering clients by leveraging insights, helping them make culturally relevant and informed decisions. Working with both agencies and startups, services include cross-channel experience, workshop facilitation, user research, personas, usability tests, wireframes, and visual design.
Digiflare - User experience and visual design consultant for a Spanish language learning app for their client. Work was completed within a tight deadline to meet the launch date.
Canopy Labs - Provided user experience, visual design, content strategy, and user research for Canopy Labs, a start-up that analyzes customer data to predict preferences and churn. Working within a tight deadline of 3 months.
Digiflare - User experience and visual design consultant for a Spanish language learning app for their client. Work was completed within a tight deadline to meet the launch date.
Canopy Labs - Provided user experience, visual design, content strategy, and user research for Canopy Labs, a start-up that analyzes customer data to predict preferences and churn. Working within a tight deadline of 3 months.
February 2013
- Present
Vancouver, British Columbia, Canada
Influitive
Product Designer
Designed features based on research findings, established a design culture, and introduced the "two burger team" to Influitive, a web and mobile application that helps B2B marketers capture their customer's advocacy to increase revenue growth.
- increased first time user experience by 50%
- customer base growth through designs
- implemented user research practices and usability testing protocols
- initiated and facilitated design studio workshops
- increased first time user experience by 50%
- customer base growth through designs
- implemented user research practices and usability testing protocols
- initiated and facilitated design studio workshops
May 2013
- May 2014
Toronto, Ontario, Canada
Taxi Advertising & Desig
Production Designer
Worked with cross functional teams to help drive successful digital campaigns for for diverse industry clients of leading ad agency, TAXI. Clients included Canadian Tire, Boston Pizza, Telus, and Koodo Mobile.
- Canadian Tire's House of Innovation campaign helped widen customer perceptions about brand innovation
- Boston Pizza website redesign and campaigns increased growth by 59% and increased online orders
- Canadian Tire's House of Innovation campaign helped widen customer perceptions about brand innovation
- Boston Pizza website redesign and campaigns increased growth by 59% and increased online orders
June 2011
- March 2013
Toronto, Ontario, Canada
Viva & Co.
Jr. Designer
A branding and design agency that helped expose me to a wealth of design knowledge.
- Helped design branding concepts for a women's non-profit organization
- Assisted with packaging designs
- Conceptualized the look and feel of luxury travel brochures
- Helped design branding concepts for a women's non-profit organization
- Assisted with packaging designs
- Conceptualized the look and feel of luxury travel brochures
January 2009
- August 2009
Toronto, Ontario, Canada
Skills
Agile,
Design And Strategy,
Facilitation,
Lean,
Lean Startups,
Product,
Prototyping,
Requirements,
Storyboarding,
Storytelling,
Usability Testing,
User Experience Design,
User Testing,
Ux,