Isabelle Wong
Isthetic
New York, NY, USAWork Experience
Revlon
Art Director
Partner with global marketing and regional teams to build product campaigns including advertising, collateral, point of purchase materials, and website for Juicy Couture Perfume Collection.Manage and delegate responsibilities to team of designers and provide art direction.
June 2015
- Present
New York, United States
London Luxury
Senior Package Designer
Responsible for providing overall creative direction for an array of luxury home product packaging, point of purchase displays for Elizabeth Arden Spa Collection, Columbia Sportwear Home Collection, Claritin Anti-Allergen Bedding Collection and SELF magazine Home Collection.
June 2014
- June 2015
New York, United States
SHOP.COM
Art Director
Responsible for developing from concept to production of all advertising and promotional materials of Lumiere de Vie skincare and Motives by Loren Ridnger makeup. Art Direct photo shoots and manage design team.
June 2013
- June 2014
New York, New York, United States
Modern Luxury
Freelance Art Director
Work closely with editors and responsible from concept to pre-press of annually published 400 page book of Watches International.
October 2012
- Present
New York, New York, United States
Isthetic
Owner/Creative Director
Provide creative services to companies including L’oreal, Coty and Universal Music Group from developing concept to production. Projects include skin care and fragrance gift sets, promotional collateral, corporate identity and CD packaging.
1997
- Present
New York, New York, United States
L'Oréal
Freelance Designer
Build product campaigns including advertising, brochures, point of purchase materials, and package design for Matrix hair care.
March 2011
- Present
New York, New York, United States
Coty Inc
Freelance Art Director
Designed men and women special holiday fragrance gift sets and retail visual merchandising display for stores. Responsible for all production stages such as photo retouch of products to press proofing.
July 2011
- February 2012
New York, New York, United States
GRP Recording Company
Art Director
Designed CD packaging from concept to art direction of photography session for various Pop, Rock, and Jazz artists including Diana Krall, George Benson and Al Jarreau.
Maintained consistent artistic vision and branding as implemented in all advertising, marketing and communication initiatives.
Maintained consistent artistic vision and branding as implemented in all advertising, marketing and communication initiatives.
August 1996
- February 1997
New York, United States
Warlock Records
Art Director
Started up and ran in-house art department including budget compilation of projects from photography session to production and coordinated entire printing/production process including project management, selecting vendors, overseeing proofing and quality assurance checks.
Involved in conceptualization and stylistic direction of all projects and provided direction and orchestrate work of freelance designers and photographers.
Involved in conceptualization and stylistic direction of all projects and provided direction and orchestrate work of freelance designers and photographers.
March 1995
- August 1996
New York, New York, United States
Guitar World Magazine
Freelance Associate Art Director
Editorial design and artistic responsibilities of monthly special featured articles.
September 1994
- December 1994
New York, New York, United States
USA Network
Freelance Senior Designer
Created print advertisements and promotional items such as quarterly promotional kits.
April 1994
- July 1994
New York, New York, United States
Hans Kung Associates
Freelance Senior Designer
Designer and production of Tissot print advertisements.
Assisted in production of Swiss Air seasonal brochures, Charles Jourdan catalogue, Swatch, and Hamilton print advertisements.
Assisted in production of Swiss Air seasonal brochures, Charles Jourdan catalogue, Swatch, and Hamilton print advertisements.
December 1993
- July 1994
New York, New York, United States
PolyGram Records
Graphic Designer
Design and production of compact disc, album, and cassette covers for various Pop, Rock, Jazz, Classical and Latino artists.
Responsible for print advertisements and promotional items such as limited edition CD Digipacks, T-shirts and artist posters.
Responsible for print advertisements and promotional items such as limited edition CD Digipacks, T-shirts and artist posters.
June 1990
- December 1993
New York, New York, United States
Education
Pratt Institute
BFA
September 1987
- June 1990
Brooklyn, New York, United States
Southwestern College
AA
September 1985
- June 1987
San Diego, California, United States
Languages
English (Fluent),
Cantonese (Fluent),
French (Conversational),
Awards
Grammy Award
Grammy Award nominee for Best Boxed Recording Package
2000
Grammy Award
Grammy Award nominee for Best Boxed Recording Package
1999
AIGA - The Professional Association For Design
American Institute of Graphic Arts Award for CD packaging
Communication Arts
Communication Arts magazine Design Annual for CD packaging
Print Design Magazine
Print magazine Design Annual Award for special CD packaging
Creativity Magazine
Creativity magazine award for CD packaging
American Graphic Design
American Graphic Design Award for CD packaging
New Logo
The New Logo Design Competition for self-promotion logo
Skills
Adobe Dreamweaver,
Adobe Ilustrator,
Adobe InDesign,
Adobe Photoshop,
Quark Xpress,
Wordpress,
Freelance Client
Kate Spade, N.Y.
Created templates and spec out packaging tech packs for all packaging items.
L’oreal, N.Y.
Package design for Matrix hair care.
Revlon, N.Y.
Update the entire line of point of purchase for Revlon Nail Care and Nail Colors.
Biggs & Co, N.Y./L.A.
Redesign skin care packaging for Soap & Glory.
Skintrium Corp, N.Y.
Redesign company logo and packaging of all skin care products.
Universal Classics Group, N.Y.
Art direct photo session and design CD packaging of high profile Classical artists including Luciano Pavarotti and Renee Fleming.
Verve Music Group, N.Y.
Design CD packaging, advertisement and collateral of various Jazz artists including Natalie Cole and Linda Ronstadt.
W Magazine, Fairchild Publications Ltd., N.Y.
Editorial design for monthly special featured articles.
HBO, N.Y.
Art direct of all promotional items for Cinemax.
Lang Cherubino Group. N.Y.
Design Photography District News magazine’s promotional kit and print advertisements in Interior design magazines.
Grey Advertising, N.Y.
Create editorial advertisement for New York Post.
McCann-Erickson, Hong Kong
Conceptualize and art direct South China Morning Post ad campaign.
Lee Liu & Tong Advertising, Inc., N.Y.
Conceptualize and create MCI’s bilingual direct mail.
Shapiro Design Associates, N.Y.
Design and produce American Express Platinum Card Fine Hotels & Resorts Worldwide Directory
Saatchi & Saatchi, Hong Kong.
Conceptualize and art direct Skippy Peanut Butter ad campaign.
Created templates and spec out packaging tech packs for all packaging items.
L’oreal, N.Y.
Package design for Matrix hair care.
Revlon, N.Y.
Update the entire line of point of purchase for Revlon Nail Care and Nail Colors.
Biggs & Co, N.Y./L.A.
Redesign skin care packaging for Soap & Glory.
Skintrium Corp, N.Y.
Redesign company logo and packaging of all skin care products.
Universal Classics Group, N.Y.
Art direct photo session and design CD packaging of high profile Classical artists including Luciano Pavarotti and Renee Fleming.
Verve Music Group, N.Y.
Design CD packaging, advertisement and collateral of various Jazz artists including Natalie Cole and Linda Ronstadt.
W Magazine, Fairchild Publications Ltd., N.Y.
Editorial design for monthly special featured articles.
HBO, N.Y.
Art direct of all promotional items for Cinemax.
Lang Cherubino Group. N.Y.
Design Photography District News magazine’s promotional kit and print advertisements in Interior design magazines.
Grey Advertising, N.Y.
Create editorial advertisement for New York Post.
McCann-Erickson, Hong Kong
Conceptualize and art direct South China Morning Post ad campaign.
Lee Liu & Tong Advertising, Inc., N.Y.
Conceptualize and create MCI’s bilingual direct mail.
Shapiro Design Associates, N.Y.
Design and produce American Express Platinum Card Fine Hotels & Resorts Worldwide Directory
Saatchi & Saatchi, Hong Kong.
Conceptualize and art direct Skippy Peanut Butter ad campaign.