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Over more than 18 years as a creative direction strategist in advertising, Design and brand identity, 360 conceptual campaign, Trafic management, pre and postproduction supervision, integrated marketing, professional photographer and advanced imagery manipulation. I have always believed in constant learning, explo… Read More
Over more than 18 years as a creative direction strategist in advertising, Design and brand identity, 360 conceptual campaign, Trafic management, pre and postproduction supervision, integrated marketing, professional photographer and advanced imagery manipulation. I have always believed in constant learning, exploring creative opportunities, it just required passion and patient. Read Less
  • Creative Director - photography - Managing Director
    ILike — Dubai, United Arab Emirates
  • Associate Creative Director
    DDB — Dubai, United Arab Emirates
  • Art Director
    M&C Saatchi
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• Robust Creative Direction - I’ve effectively developed and directed 360 campaigns. In addition to extensively raising the profile of many brands, I’ve handled the entire production of several TVCs across the region and overseas
• In debt knowledge of markets and changing business environments
• Lead the cre… Read More
• Robust Creative Direction - I’ve effectively developed and directed 360 campaigns. In addition to extensively raising the profile of many brands, I’ve handled the entire production of several TVCs across the region and overseas
• In debt knowledge of markets and changing business environments
• Lead the creative team to convert objectives into creative strategies, maintaining the design integrity and execution of campaigns. I was also instrumental in new business development, formulating pitches and maintaining client relationships. Managed and mentored the creative team through constant motivation and goal definitions
• Passion and aptitude for photography – Over the years, I’ve honed my photography skills to confidently undertake independent projects
• Cultivated management skills – This involved conducting brainstorming sessions, directing and encouraging creative teams to develop their potential
• Regional insight gained from working in Saudi Arabia for three years - This opportunity enabled me to better understand the market and accordingly tailor campaigns to make them regionally and culturally relevant
• Digital and social media management
• An awareness of current trends in advertising and designs
• Extensive knowledge of graphic design and relevant software Read Less
Creative Director - Photographer - Studio Manager
iLike DMCC
Jul 2010 – Present
I am responsible for the complete operation of the company.
More than just a name, iLike is a philosophy. Borne out of a simple expression that we all use in our daily lives a million times, iLike is the most natural manifestation of … Read More
Creative Director - Photographer - Studio Manager
iLike DMCC
Jul 2010 – Present
I am responsible for the complete operation of the company.
More than just a name, iLike is a philosophy. Borne out of a simple expression that we all use in our daily lives a million times, iLike is the most natural manifestation of the feeling of satisfaction and contentment.

Duties:

• Responsible for conceptualizing and executing a unique marketing campaign
• Strategic conceptual thinking.
• Managing the Creative Team and the agency
• Lead multiple projects from conception to completion in accordance with deadlines
• 360 campaigns concept creation
• Advanced photo manipulation and retouching
• Professional photo shoot of project, modeling, advertising agency ad concepts, and products shoot and retouch
• Packaging and product concept designs.
• Innovative POS creation.
• Brand identity and logo design.
• Complete understanding of production cost and outsourcing.
• Great negotiation skills and get best deals.
• Creation of stunning grand visuals for advertising ads.
• Extensive experience in printing materials and technics
• Digital marketing and social media creation and conceptualization.
• Great understanding of social media paid ads and managing social media accounts.
• Managing the full creative team and multiple partners/vendors; responsible for all budgeting and scheduling of client
• Meets work standards by following production, productivity, quality, and customer-service standards; resolving operational problems; identifying work process improvements
• Building a creative environment for the creative team to work in and overseeing ideas and projects
• Taking responsibility for the creative philosophy and the standard of creative output across the agency or department
• Meet with and determine the customer’s creative needs, brainstorms different innovative ways in which to convey the client’s desired message
• Developing ideas for advertising or promotional campaigns




Associate Creative Director – May 2008 – April 2010
Senior Art Director – May 2003 – May 2008

DDB

Chief Responsibilities
I was responsible for spearheading the development of branding and marketing initiatives across a spectrum of media - ATL, BTL, digital and broadcast. I helped generate sound strategy, value-enhancing and targeted campaigns that delivered optimum results. My time with DDB was vital as it enabled me to gain formidable experience working on TVCs. I also emerged with leadership skills having managed department productivity of teams of diverse personalities and cultures working in high-pressure, deadline-driven domains.

• Assign project to the team
• Get the brief marketing team and brainstorm, discuss details, objective and deadlines
• Extensive experience in graphic design, brand identity.
• Leading small creative Team
• Handling client briefs, brainstorming, Ideas
• Create 360 Campaign ideas starting for TV script
• supervise and direct the photo shoot


Accounts handled
Primary accounts handled include Clorox, Glad, Johnson & Johnson, Neutrogena, Clean & Clear, FA, Friesland (Rainbow), Volkswagen, Pepsi, Tropicana, Quaker


Art Director
M&C SAATCHI
March 1999 to January 2003

At M&C Saatchi, I worked for six months at their Dubai office as a graphic designer before being relocated to Saudi Arabia. My stint at M&C SAATCHI was significant in laying the right foundations for the first step in my career.

Chief Responsibilities
Work with the creative team to generate designs and campaign concepts for multiple products in the financial sector (retail and corporate). Based on client briefs, develop concepts for 360 campaigns in print, TVC and outdoor.

Accounts handled
Arab National Bank, Nadek Dairy
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