Ishar Kar
Strategist, Creative Director, Brand Builder
Dubai, United Arab EmiratesWork Experience
VMLY&R
Senior Creative
December 2019
- July 2022
United Arab Emirates
SOCIALEYEZ
Content Manager
Lead the content team. Conceptualized, wrote and edited content for social media, ads, videos, e-mails, brochures, multiple websites.
•Successfully pitched Peugeot, ENOC, DIFC, Roxy, American Garden, ADIB, increasing new business by 315%.
•Upsold 200% of targets, increasing revenues by overhauling and creating mid and long-term communication strategies.
•Lead marketing campaigns from conception to deployment for du, Canon, Turkish Airlines, DEWA, RTA.
•Successfully pitched Peugeot, ENOC, DIFC, Roxy, American Garden, ADIB, increasing new business by 315%.
•Upsold 200% of targets, increasing revenues by overhauling and creating mid and long-term communication strategies.
•Lead marketing campaigns from conception to deployment for du, Canon, Turkish Airlines, DEWA, RTA.
December 2016
- December 2019
United Arab Emirates
Amber Communications
Copywriter
Concepts, copy and content for a variety of clients that include Himalaya Herbals, Baskin Robbins, Mobil 1, Nikon, etc. Successfully pitched and won the Sony Middle East & Africa, Colors & MTV India and Al Ain Dairy digital media accounts.
December 2013
- December 2016
Dubai, United Arab Emirates
Wunderman
Copywriter
Copy and concepts for Mashreq Bank and Unilever.
July 2012
- December 2013
United Arab Emirates
Saatchi & Saatchi
Creative Intern
May 2012
- July 2012
Dubai, United Arab Emirates
Education
Amity University
Bachelor of Journalism and Mass-Communication
July 2009
- April 2012
New Delhi, India
The Scindia School
High School
July 2001
- April 2008
India
Languages
English (Native),
Hindi (Fluent),
Bengali (Native),
Skills
Advertising,
Conceptualization,
Content,
Copywriting,
Digital,
Editing,
Proofreading,
Social Media,
Strategy,