Isabela Freire
Design Team Leader
Turin, ItalyWork Experience
IAAD - Istituto D'Arte Applicata E Design
Assistant Professor
I worked as an assistant to the Design Methodology classes by the professor Alessandro Saglietti.
I held classes with autonomy and produced work reports. This discipline is part of the Bachelor in Communication Design promoted by IAAD.
I held classes with autonomy and produced work reports. This discipline is part of the Bachelor in Communication Design promoted by IAAD.
February 2017
- December 2017
Italy
Atellani
Art Director and Social Media Manager
• Complete rebranding of Atellani and redesign of its website and e-commerce
• Design of new visual identities and existing brand development for products and projects
• Packaging design for Atellani’s products and supervising of printed material
• Art direction for photoshoots and and storyboarding for video content for Atellani's products, portfolio, website and social media channels
• UX/UI for websites, e-commerces and apps: information architecture, user journey maps, wireframing, prototyping, responsive design and development follow-up
• Experience with front-end frameworks and languages such as Bootstrap, UIKit, HTML and CSS
• Experience with CMS and e-commerce platforms such as Wordpress, Opencart and GetSimple
• Blogging, copywriting and social media content creation, programming and analytics
• Experience on Google Analytics, Google Trends, Google Search Console and SEO optimisation
• Design of presentations for both external and internal pitches
• Project management for our internal team, clients, collaborators and outsourcing suppliers
• Management of crowdfunding campaigns on Kickstarter, Indiegogo and Backerkit
• Design of new visual identities and existing brand development for products and projects
• Packaging design for Atellani’s products and supervising of printed material
• Art direction for photoshoots and and storyboarding for video content for Atellani's products, portfolio, website and social media channels
• UX/UI for websites, e-commerces and apps: information architecture, user journey maps, wireframing, prototyping, responsive design and development follow-up
• Experience with front-end frameworks and languages such as Bootstrap, UIKit, HTML and CSS
• Experience with CMS and e-commerce platforms such as Wordpress, Opencart and GetSimple
• Blogging, copywriting and social media content creation, programming and analytics
• Experience on Google Analytics, Google Trends, Google Search Console and SEO optimisation
• Design of presentations for both external and internal pitches
• Project management for our internal team, clients, collaborators and outsourcing suppliers
• Management of crowdfunding campaigns on Kickstarter, Indiegogo and Backerkit
December 2016
- May 2019
Milan, Italy
Graphic Days Torino
Visual Designer and Social Media Manager
• Creative direction and development of the first edition theme
• Design and supervise of print material
• Visual content creation for social media channels
• Online community building and engaging
• Social media live posting during the entire event
• Supervision the creation of photo and video content
• Organisation and team building of volunteers
• Design and supervise of print material
• Visual content creation for social media channels
• Online community building and engaging
• Social media live posting during the entire event
• Supervision the creation of photo and video content
• Organisation and team building of volunteers
August 2016
- December 2016
Turin, Italy
Print Club Torino
Social Media Manager
• Creative direction
• Content creation for social media channels
• Online community building and engaging
• Organisation and team building
• Content creation for social media channels
• Online community building and engaging
• Organisation and team building
October 2015
- December 2016
Turin, Italy
Quattrolinee
Visual Designer and Social Media Manager
• Design of new visual identities and existing brand development for products and projects
• UI Design and maintenance of responsive websites on HTML/CSS
• Packaging design for products and supervising of printed material
• User-centered research and creation of moodboards and storyboards
• Art direction of still-life photography for Quattrolinee's projects portfolio
• Content creation and management of an extended portfolio of social media accounts
• Copywriting
• Design of presentations for both external and internal pitches and contests
• UI Design and maintenance of responsive websites on HTML/CSS
• Packaging design for products and supervising of printed material
• User-centered research and creation of moodboards and storyboards
• Art direction of still-life photography for Quattrolinee's projects portfolio
• Content creation and management of an extended portfolio of social media accounts
• Copywriting
• Design of presentations for both external and internal pitches and contests
April 2015
- December 2016
Italy
Education
Politecnico Di Torino
BA Design e Comunicazione Visiva
2012-2013 — Exchange programme financed through a scholarship granted by CNPQ (Brazil).
2014-2015 — Second degree financed through a scholarship granted by Compagnia di San Paolo (Italy).
2014-2015 — Second degree financed through a scholarship granted by Compagnia di San Paolo (Italy).
February 2014
- January 2015
Italy
University Of East London
BA Advertising
Exchange programme financed through a scholarship granted by CAPES, Brazil.
February 2013
- January 2014
United Kingdom
Languages
Portuguese (Native),
English (Fluent),
Italian (Fluent),
French (Advanced),
Skills
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Figma,
Information Architecture,
InVision,
Sketch,
UI Design ,
UX Design,