Ivan Pedroni

Senior Product Designer

Florianópolis, Brazil
Product design specialist and incidental comedian. My work is often described as presenting a sharp end-to-end business understanding, comprehensive theoretical and practical knowledge of design guidelines, best practices and methodologies, as well as acute attention to detail. I'm a confident bilingual communicator.

I'm at ease playing in an interdisciplinary agile team, facilitating group alignment, mapping out product road maps alongside stakeholders, advocating for final users and, ultimately, leveraging the power of real data to prototype actual useful things. My body of work encompasses web and mobile SaaS applications (B2B and B2C) in business growth, real estate and finance.

I describe myself as "fuçado" (pt-br), roughly translating as crafty: a curious, detail oriented person packing an extensive library of a little bit of everything. I'm a big believer in sharing knowledge and collaborative culture so hit me up to talk about food, politics, art, technology, e-sports, olympic swimming or (specially) cats. I also love to draw, paint and dab in photography.

Work Experience

RD Station

Senior Product Designer

March 2022 - Present Florianópolis, Brazil


Product Designer

November 2019 - February 2022 Campinas, Brazil

Portal Publicidade

UX Designer

Working as the leading designer in charge of digital campaigns for clients such as: Vivo, 3M, Boehring Ingelheim, Unimed, Indusparquet, DPaschoal, Kroton, Bild and Cia. Athletica.

- User interface design (UI)
- User experience design (UX)
- Art direction
- Motion graphics
- HTML, CSS, Prototyping
- Websites
- Applications
- Digital add campaigns
- Presentation decks (PPT/Keynote)

As the lead designer I was also in charge of training new talent, acquiring briefing info. from stakeholders, defining a creative strategy and presenting the work for each finished project.
January 2018 - November 2019 Brazil

Lema Agência Digital

UI Designer

Part of a lean digital design team focused on client acquisition and retention, working with nationwide leading companies such as CPqD, IDG, Eucatex, Italac, Panco and Marilan.

- User interface design (UI)
- Art direction
- Branding
- Illustration
- Motion graphics
- Websites
- Social media
- Digital add campaigns
- Presentation decks (PPT/Keynote)
February 2016 - January 2018 Brazil


Assistant Art Director

Working with essential clients from the agency's portfolio such as: Winner’s Way, Conexão Pré-vestibular, Souza, Neftali, Circênico and Ambiense.
November 2012 - February 2014 Brazil


Brand Designer, Illustrator

Working on and off as a freelance since 2011, my work library has included naming, branding, art direction, motion graphics, illustration, user experience and user interface design.
June 2012 - November 2018 Brazil

Cine Shot UNESP


A CNPq — National Counsel for Scientific and Technological Development — funded project, our focus was supplementing multimedia studies of graduate and post-graduate programs at UNESP Bauru, the main center for communication sciences within the state of São Paulo and one of the top institutes in the country.
February 2010 - August 2012 Brazil


Universidade Estadual Paulista Julio De Mesquita Filho - UNESP

Design Bachelor

Graduated with honor and distinction for the concluding project "HACKIMERA"​, a research and application project based on the increasingly problematic brazilian education paradigm and how the hacker manifesto can help change it.

- Graduated with honor and distinction
- Co-founded CineShot, a CNPq funded project
- Volunteered as monitor and helped organize the 2011 and 2012 Design Student Summits

My full course conclusion project and corresponding research report can be found @hackimera.tumblr.com (pt), please check it out!
February 2009 - January 2015 Brazil


English (Fluent),
Portuguese (Native),


Adobe After Effects, Adobe Illustrator, Adobe Illustrator, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe Photoshop, Adobe Photoshop, Adobe XD, Animation, Applications, Art Direction, Brand Development, Brand Strategy, Branding Consultancy, Communication, CSS, Design, Figma, Front-end, Graphic Design, HMTL, Illustration, Layout, Lean, Motion Graphics , Photo Manipulation, Product Design, Prototyping, Research, Sketch, Social Media Strategy, Usability Research, Usability Test, User Experience, User Interface, User Research , UX/UI, Visual Arts, Visual Strategy, Web Design,


RD Station, inGaia/Kenlo, 3M, Vivo, Unimed, Boehringer Ingelheim, CPqD, DPaschoal, Italac, Panco, Marilan &co.


for more than 280 characters.

for everything else.

@behance.net/singelo for my colaborative studio.
@behance.net/iluventura for my illustration work.