Leading and designing multiple projects in various stages of development from concept to final execution. Clients include Belkin, Phyn, Caavo, SomiSomi & Feit Electric.

Founded and work as a creative director. Brand & product development, website strategy, planning, UX, visual design, and execution, B2B customer acquisition, conversion, and retention, digital marketing, social media, video, copy writing & content development, and client engagement.

Responsible for brand and package design strategy directions. This included collaborating with internal partners as well as overseeing a creative staff of 2 who worked on creative marketing materials as well as social media and tradeshow graphics.

Responsible for articulating the brand vision and creative direction of 360 marketing campaigns, product launches, websites, tradeshows, and marketing communications. Provided creative leadership and management of the in-house team of 3 graphic, 2 visual designers, copywriters, and social media specialists. Collaborated with marketing directors, product managers, partnerships, business development, and executive management.

Lead designer of WeMo brand. Concept and developed WeMo logo and package design as well as its brand style guide to be distributed and used by internal creatives. Created iconography system for the package design.

Responsibilities included brand identity, packaging, environments and interactive projects. Led and presented multiple projects in various stages of development from concept to execution to implementation.