Thinking is a mental form and process involving the manipulation of information, as when we form concepts, engage in problem solving, reason and decision making, which allow beings to model the world and to deal with it effectively according to their objectives, plans, ends and desires.

We believe that the path for most effective learning is through knowing yourself, your ability to learn, and mainly your interest in the subject you wish to learn. It's not about how good you are, it's about how good you want to be and the process that leads you to it. It's when you look at problems in many different ways, you visualize, you produce. It's when you think the opposites or metaphorically. Often, it's about the attempt to do something and fail, and end up doing something else. That is the first principle of creative accident. Failure can be productive only if we do not focus on it as an unproductive result.

As we live and learn, we start to be aware of the world, of details that, unlike our perception, have always been there. We start to experiment, to create, to tune our abilities for what we love doing. We start to develop hopes and dreams, and if we can combine our waking rational abilities with the infinite possibilities of them, we can do anything.
For us, it's about branding. It's about thinking and creating a cognitive unit of meaning, an abstract idea or a mental symbol sometimes defined as a "unit of knowledge", that can raise brand's awareness in it's market. Such unit is called a concept, and is typically associated with a corresponding representation in a language or symbology such as a word. And a brand is so much more than a series of words; it's the most enduring and valuable asset of a business. It should be strong enough to convey, in an instant, a feeling and a message so precise that is often obvious in retrospective.
And with life as an endless resource, we feel committed to use our consciousness, idea and imagination to translate our very own views of communication so that brands can reveal themselves.

Metaphorically speaking, these are the main reasons which led us to the creation of _ing, used when the client is the subject of a sentence, to make a present active participle from imperfective verbs.