• Created unified marketing and branding for KHC's programs and their printed and electronic media. -Overhauled "Communications Style Guide" and all templates.

• Created reports, outlined and monetized customer funnel, and simply utilized Google Analytics for KHC’s seven different websites. -Taught department how to create new reports and track campaigns in Analytics.

• Created successful web/print campaign targeting Hispanic Kentuckians in the Lexington and Louisville areas. -Created proposal, budget, and advertisements. -Increased website engagement by 760% for Spanish speakers. -Increased activity on Spanish phone line by 30% - 200% for those seeking a home loan.

• Photographer/Designer/Project Manager for KHC's "Analysis of Impediments to Fair Housing." -Spanish version cited as a best practice by the US Department of Housing and Urban Development.

• Reduced cost of document translation by 40%; simplifying process and filtering only text through outside translation service.

• Created marketing campaign for KHC's Hardest Hit Fund Down payment Assistance Program (HHF DAP) which cleared $8.3 million within one hour of opening - closing down that program and halting KHC acceptance of new loans for two months, because of sheer workload and exhaustion of funds.

• Overhauled KHC’s internal website, making things easier to find, consistent, and future-forward. -Currently working on KHC’s external website, updating the user interface for branding, use, and ADA compliance.

• Developed KHC social media management plan.
Includes crisis management, employee response guidelines, and a plan for social media expansion within the corporation (empowering spokespersons’ expertise).

• Assist local groups and small businesses gain an online presence, by creating marketing strategies and designing eye-catching branding, that sets them apart from their competition.

• Edited event photographs for digital and print publishing.

• Responsible for every marketing graphic created and distributed: nearly 40 physical mailings, all e-mail (both marketing blasts and day-to-day Salesforce) templates, brochures, fliers, posters, coupon books, etc.

• 16.8% increase in website visitors and unique visitors from direct marketing campaigns; with a 15.49% increase in total pageviews, as well as a $3 Million (30%) increase in revenue.

• Reduced yellow page spending from $52,000 per year in 2009 to the 2013 budget of $23,000 while increasing ROI.

• 180% increase in leads; lead to customer conversion rate doubled.

•Managed Salesforce for 16 salespeople, 4 store managers, the Sales Manager, General Manager, and the Marketing Department, including: data manipulation (add/drop rows, inserting new fields with data), report building, app building, resource management, form building, and CRM training materials.

•Managed 13 CEU courses; web management, telephone/e-mail support, certification mailing.

• As Interim Director, managed two employees who performed data entry tasks and photo editing for products.

• Made fliers, touched up activity photos, designed invitations.

Courses included philosophy, German, cinema, art history, photography, and digital media (photo, music, and video editing). I also received training in the handling and storage of chemicals for traditional photographic processes.